5 Concepts Every Marketing Manager Must Know While Pursuing an MBA

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Marketing is the core concept in every organization. It has a whole range of activities set towards organizing a deal between the consumers and their needs or desires. The way a marketing manager make decisions on consumer choices or preferences are based on this knowledge of the concepts.

The most important concepts are:

1. Production Concept

This concept refers to those marketers who concentrate on more production at least expense and cost and mass distribution. They cater to those consumers who prefer products that are widely available and low costs. It is one of the oldest form of concept followed.

2. Product Concept

Unlike production concept the marketers actually focus more on the quality than the quantity serving the quality conscious and prioritized set of consumers. It provides the best quality from the product to the customers to achieve complete satisfaction.

3. Selling Concept

The practical side of pursuing MBA in marketing management is when professionals come across this concept called Selling concept which is based on the fact that products are not purchased but are sold. It involves aggressive selling and promotion efforts.

4. Marketing Concept

It is the concept in which the marketer analyzes the need of the consumer and then makes the product for complete consumer satisfaction. It needs a lot of marketing efforts to convey what the marketer tries to serve the target customers.

5. Societal Marketing Concept

It is more of an ethical concept in which the marketers are socially aware and benefited along with customer satisfaction. The products manufactured or service rendered will abide to the societal needs and rules. It also is a strategic move to take advantage of a society for higher chances of re-purchase.



Rajagiri Business School, Kochi offers various post graduation learning courses like MBA, MHRM, IMBA and PGDM. Rated as one of the Top MBA Colleges in Kochi, Kerala, RCBS offers a improved infrastructure facilities, best hostel facilities and top placements. Located at Kakkand, near to the Infopark Kochi this MBA College in Kochi has elected by Business World and other famous publications as one of the Top Business Schools in Kochi, Kerala in terms of Best Infrastructure and Facilities.

To know more about RCBS and other facilities, please head to our website : https://rcbs.rajagiri.edu/

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