5 Concepts Every Marketing Manager Must Know While Pursuing an MBA

-

Marketing is the core concept in every organization. It has a whole range of activities set towards organizing a deal between the consumers and their needs or desires. The way a marketing manager make decisions on consumer choices or preferences are based on this knowledge of the concepts.

The most important concepts are:

1. Production Concept

This concept refers to those marketers who concentrate on more production at least expense and cost and mass distribution. They cater to those consumers who prefer products that are widely available and low costs. It is one of the oldest form of concept followed.

2. Product Concept

Unlike production concept the marketers actually focus more on the quality than the quantity serving the quality conscious and prioritized set of consumers. It provides the best quality from the product to the customers to achieve complete satisfaction.

3. Selling Concept

The practical side of pursuing MBA in marketing management is when professionals come across this concept called Selling concept which is based on the fact that products are not purchased but are sold. It involves aggressive selling and promotion efforts.

4. Marketing Concept

It is the concept in which the marketer analyzes the need of the consumer and then makes the product for complete consumer satisfaction. It needs a lot of marketing efforts to convey what the marketer tries to serve the target customers.

5. Societal Marketing Concept

It is more of an ethical concept in which the marketers are socially aware and benefited along with customer satisfaction. The products manufactured or service rendered will abide to the societal needs and rules. It also is a strategic move to take advantage of a society for higher chances of re-purchase.



Rajagiri Business School, Kochi offers various post graduation learning courses like MBA, MHRM, IMBA and PGDM. Rated as one of the Top MBA Colleges in Kochi, Kerala, RCBS offers a improved infrastructure facilities, best hostel facilities and top placements. Located at Kakkand, near to the Infopark Kochi this MBA College in Kochi has elected by Business World and other famous publications as one of the Top Business Schools in Kochi, Kerala in terms of Best Infrastructure and Facilities.

To know more about RCBS and other facilities, please head to our website : https://rcbs.rajagiri.edu/

Comments

Post a Comment

Popular posts from this blog

UNDERSTANDING THE DIFFERENCE PGDM VS MBA IN KERALA

-
Image
With the increasing number of job opportunities and rise of corporate culture as well as encouragement to startups, entrepreneurship in India, more and more individuals are opting for management studies. And coming to India, there is no shortage of institutes and universities offering postgraduate management programs. In fact, Kerala have close to 100+ management institutes offering a wide range of post graduation courses like PGDM, IMBA, MHRM etc. all under the same academic bracket – MBA in Kerala . However, the students often find themselves are opting two such courses, namely PGDM and MBA . But among these candidates, most of them are unsure about the difference in titles as well as content, leads to confusion regarding which course is better for career and why.  So let’s take look on this guide to get an idea, difference between the PGDM and MBA courses in Kerala India   Decoding the Terminology Even named as two, both these courses essentially train you m...
Read more

THE MOST IMPORTANT LESSONS FOR AN MBA GRADUATE

-
Image
Every MBA graduate realizes how much they have been able to change in the two years of course time. The most important thing that one can acquire are the abilities to adapt, interpret and learn. Furthermore one valued the skill of learning the simple recipe for learning. Here are the top most important lesson one can get: 1.    Increased level of confidence in decision making at critical points with even less information. 2.    To take the risk as a challenge 3.    Being able to execute the plans in a better manner 4.    Learning from mistakes and growing from every lesson learnt 5.    To be effective as a leader and a supporter 6.    Never to underestimate the power of networking at official or personal level 7.    Making use of every single opportunity and never taking things for granted Rajagiri Center for Business Studies Kerala  is o...
Read more

Credit Crunch

-
Image
An economic condition where investment capital is hard to secure is referred to as a credit crunch. Investors and banks become wary of lending funds to corporations and individuals which drives up the price of debt products for borrowers. It is often an extension of a recession and a credit crunch makes it almost impossible for companies to borrow as lenders are scared about instances like bankruptcies or defaults which could lead to high rates. It is also known as a credit squeeze or credit crisis and occurs independently of a sudden change in the rates of interest. Individuals and businesses that could earlier obtain loans to expand operations or to finance major purchases suddenly end up unable to acquire such funds. This effect can be felt throughout the entire economy because of a drop in homeownership rates and businesses being forced to cut back because of capital shortage. The credit crunch is often followed by a period where lenders are too lenient in offering c...
Read more