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The process of buying an undervalued company with an intention to sell off its assets and generate profit for the shareholders is known as asset stripping. The individual assets of the company such as its equipment, real estate, intellectual property or brands, would be more valuable than the company as a whole due to certain factors like poor management or economic conditions. Its result is often a dividend payment for the investors and either a less-viable company or bankruptcy. Asset stripping is an action that is often engaged in by corporate raiders who buy undervalued companies to extract value out of them. This was very popular during 1970-1980s and is still seen in some of the investment activity conducted by private equity firms. This activity makes a company weak, especially one that has less collateral for borrowing and may have its value-producing assets stripped out, making it less able to support the debt the company has. The proceeds gained from asset stripping wou...

Corporate cannibalism or market cannibalization or market cannibalism is the practice of slashing down the price of a product or introducing a new product in the market belonging to established product categories. If a business practices this procedure, it is seen to be eating its own market and by doing so, they hope to get a bigger share of it. It refers to the principle of a newly introduced product, be named as ‘B’, eating up the market shares of product ‘A’ that is already established, but both coming from the same company. In such situations, both the products belong to the same product category. This can either have a positive impact or negative impact on the company’s bottom line, or could be accidental or deliberate, which is most commonly called as cannibalisation strategy. A company that has a product named ‘A’ which is we ll-established in the market, decides to market product ‘B’ which happens to be similar to the first one, therefore both belonging to the...

Digital Asset Management (DAM) is referred to the process of the content management system (CMS)that stores and manages rich media or digital data like photos, music, video, animations, podcasts and other multimedia content and also managing its digital rights and permissions. It involves creating an archive, developing an infrastructure to preserve and manage the digital assets of a business and search functionality that allows its end users to identify, locate and retrieve an asset. Digital asset are those assets managed and stored in a digital format detailed by its metadata describing asset content, means of encoding, ownership and access rights. In simple words, DAM is a group of database records that contains metadata explaining the file name, its format and details regarding its content and usage. This can be used to create and manage database and helps a business to store rich media cost-effectively. DAM is categorized into many- brand asset management, libr...

Scope creep in project management refers to continuous or uncontrolled changes/growth in a project’s scope, after the project begins. This takes place when the scope of a project is not defined, documented or controlled properly, considered to be a harmful process. It starts with small adjustments and the project ends up taking a longer duration to complete or even fails before completion. Score creep can occur due to lack of clarity of the project and its objectives, changing market conditions, poor communication between the team, poorly defined initial requirements, etc. To avoid such kinds of scope creeps, the project leader/manager should consider minute adjustments to the original project scope carefully to make only those necessary changes and ensure it does not go beyond the limits of the project’s scope. For example, ‘A’ assigns an ad campaign to Team B with a fixed budget, schedule and requirements. Once the team starts with the project, B takes up new requireme...