Top MBA Colleges in Kochi, Kerala | Best MBA Colleges in Kochi, Kerala

Bargain bin refers to the unsorted selection of merchandise that has been discounted in price like software, CDs and tools. The major reasons for providing discounts can be the due to the closure of a production company, a steep decline in the popularity of an item in the aftermath of a scandal or a fad, or because a particular product line being discontinued. The term bargain bin originates from the fact that such items would be found in an isolated bin and not on store shelves. A similar term, “Bargain basement”, is now used as a synonym which means a basement in downtown department stores. Here, merchandise for clearance are placed regardless of which section of the store it came from. If a seller wants to sell different types of products as soon as possible, which may be due to various reasons, he keeps all the products in a single box rather than keeping it at their designated shelves and sells at a heavy discount rate so as to attract more customers. The reaso...

Closed-loop marketing is referred to the process of marketing that depends on data & insights from closed-loop reporting. The term “closing the loop” is associated with the process of sales team, reporting to the marketing team about the status of the leads they received that helps the marketing team to evaluate their best and worst lead sources. To be an effective marketer, one should be able to link every lead or customer back to the marketing efforts that brought them here. Through this method marketers are able to prove their worth and understand how to reach their targeted audience more efficiently. The first step in closed-loop marketing begins with the visitor arriving on the website and a cookie being set on their referral source. When these visitors browses through the website, the cookie tracks the visitor’s each and every actions. The visitor then converts into a lead by filling and submitting the form used to capture leads. Finally, the prospective lead becomes a c...

Contextual Advertising is a form of advertising on a website relevant to its page contents. This form of online advertising displays ads on a website based on the theme, content and keywords of that website. Here, advertisements are selected and displayed by automated systems like Google AdSense based on the user identity and content displayed. Contextual advertising is commonly used in ads displayed on blogs, websites and other online platforms like search engines. For example, a person running a movie review blog could have ads to buy movie tickets or a sign up from a movie streaming service. The ads to be displayed are selected by automated systems from the inventory of online registered advertisers. Contextual advertising can be done for both text and videos through Google Adwords and YouTube Ads respectively. Start off by setting up campaign for your ads and choose the type of campaign – text or video ad. Prepare ad text or video file and then move on to targeting, de...

In digital marketing, A/B Testing or Split Testing is the process of comparing two variants simultaneously to test small differences. This helps marketing departments to take data-backed decisions and remove the guesswork. As a result, companies can understand why certain marketing efforts did not hit the mark, thereby giving them insights into constructing much better versions for their users. A/B Testing is now being commonly used as it became economical with the development of digital platforms. It also paved the way in providing insights to the company about user behaviour, increasing chances for the rate of conversion. Be it the title of a newsletter/mail, ad text, text on call-to-action buttons or a web page’s layout, this testing method gives you insights that might influence customer behaviour. To start with A/B Testing, determine the metric of success for your marketing campaign. It could be the no. of sales, click-through rate, downloads, sign-up, etc. Trial ...

Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) is a metric for measuring a company’s operating performance. It is an alternative method for evaluating a company’s performance without factoring in financial, accounting or tax decisions. EBITDA= Earnings before Interest and Tax (EBIT) OR Operating Profit + Depreciation + Amortization OR EBITDA= Net Income + Interest + Taxes + Depreciation + Amortization EBITDA is used to analyze and compare the profitability among different companies and industries which is calculated from the information found in a company’s financial statements. The earnings, tax and interest values are found in the income statement while depreciation and amortization values in the notes to operating profit or in cash flow statement. Companies tend to highlight their EBITDA value when their Net Income is not impressive. It can be sometimes used to distract investors from showing a company’s lack of profitability. Certai...

In online advertising, Share of Voice measures the advertising activities done by your brand towards target consumers, relative to your competitors. The measurement is calculated based on frequency, reach, impressions, ad ratings, etc. on social media platforms, blogs, websites or any other places from where your target audience can hear from brands. SOV helps in reporting brand awareness, brand equity and target consumer engagement your brand owns versus your competitors. SOV method values the quality of ads more than the quantity. In online advertising, SOV is calculated for organic and paid search and social media as well. Prior to calculations, identify the media you will be focusing on, competitors for your brand and the methodology for calculation. At times it is based on the total number of exposures versus your brand exposures or it is calculated based on total engagements versus engagements received for your brand, aka Share of Engagements (SOE). For example, ...

Bottom of the funnel strategies aims at providing prospects with a definite offer and explicit reasons to buy. These prospects have conducted their research and learnt about your brand but now need a taste of the final product. Bottom of the Funnel is the result of a response to the activities conducted in top and middle of the funnel stages. It refers to the purchase stage where prospects are provided with offers and reasons to buy the product/service. The prospect has done research and is ready to be the company’s new customer. Therefore, sales representatives should contact the “lead” directly highlighting the product to build trust between the prospect and product. The content used in the bottom of the funnel should prove the value of the purchase to the prospect. But a different level of engagement is required to convince them about their decision to purchase by initiating a sense of urgency and immediate need for the product. Activities like free trials, live demo, f...

An MBA student should have certain attributes, and here, we profile the main 7 characteristics of an extraordinary MBA student: 1. Commitment and Focus:  An MBA program isn't a cakewalk, and the best understudies are the ones who are completely dedicated to the program and to their very own vocation objectives. You ought to have a reasonable thought of why you need an MBA and what you need it to improve the situation your profession. 2. Communication Skills  Any compelling business pioneer must have extraordinary communication skills, and it positively helps if those relational abilities are sharpened before beginning b-school! Extraordinary composed communication skill. 3.  Creativity A portion of the present best organizations are the individuals who think "fresh" and create shrewd answers for basic issues. An MBA hopeful ought to be exceptionally imaginative and have the capacity to concoct creative and practical thoughts for their association. 4. De...

For designers with a sound specialized foundation, a vocation in their very own specialized specialization appears the ideal fit. For example, a PC architect would most likely be cheerful to work in the best IT organizations, for example, Google, Facebook, or Infosys. Be that as it may, mid-vocation, when the product proficient has utilized his or her aptitudes to amplify learning and profession development, there can come a period when the vocation chart levels. This is on the grounds that, for an expert to climb further up, the expert would require administration abilities. Here are 5 Reasons Why You Should Consider an MBA After an Engineering Degree: 1. Climb the Corporate Ladder. The corporate world additionally reverberates this hypothesis that a designing instruction with an MBA for post-graduation is the best mix of ability and information required to pick up footing for your vocation. With an administrative foundation, designers can like to quickly track their vocat...

The growth of the internet has influenced a range of electronic commerce services such as customer training, delivering technical support and management development programmes. Listed below are the factors governing the growth of business services in industrial marketing. • Innovations – Innovations in the field of science and technology which includes advancement in computer security systems, computer-enabled services, and environmental control systems for office and factory buildings, etc. have an increasing demand in the area of business services. • Outsourcing – In areas like management information functions, HR, payrolls, warehousing etc. where the company does not have the expertise, the ongoing trend is for outsourcing these activities. • E-business – Services like supply chain management, customer service, and support are carried out through internet apart from other usual ITES and thus, the internet is creating new business opportunities. • The growth of the manufa...

Guerrilla marketing is an advertising strategy which pushes on effective low-cost unconventional marketing tactics that yield maximum results. The term was first conceived by Jay Conrad Levinson in his book Guerrilla Marketing inspired from guerrilla warfare. Guerrilla marketing is all about taking your customer by surprise and creating a social buzz. This advertising gimmick relies heavily on unconventional modes of marketing, high energy and imagination. The key focus is that buyers feel special, privileged, positively surprised or thrilled on the interaction with the brand. Often, the conventional mode of advertisements through television, radio, hoardings doesn’t serve the actual purpose of holding the attention of the audience. This is where guerrilla marketing wins with the unconventional ways. Guerrilla marketing is often ideal for small businesses that need to reach a large audience without spending much. It’s used by big companies in sync with their o...

Lean Startup plan is more used when you are at the very beginning of your business. Before even you launch your business, you may need some killer plans to attract your investors so that you ensure a smooth financial success moving forward. But it doesn’t mean that you are profitable from day one. Turning to be profitable may take years, even a publicly traded tech companies may not be profitable for years. Start-up plans are normally lean in order to help companies launch quickly and allow for changes as required when the company grows. But you have to make sure you include the must have’s like customer base, finances, and infrastructure. Below given are some of the critical components involves in Lean Start-up Business Plans 1. Strategy. Explain your strategy with a few bullet points that serve as a reminder of strategic focus on a problem your audiences face and your solution to that problem, your target market, and why you and your business are ideal to match that soluti...

Many of us or at least people who are working in Marketing would have heard about these two abbreviations. What are exactly ATL and BTL Marketing? Let’s have some basic understanding on these. ATL stands for ‘Above the Line’, and ‘BTL is Below the Line’. Both these models are widely used in the industry. ATL is used where the brands need to reach to a mass audience. All conventional methods of advertising like Television, Radio, Newspaper, Print ads and even Ads over Internet fall in this category. Here the investment will be huge and the reach is also expected to be more. BTL is more focused towards a small crowd and it is more one to one. Some of the best examples for BTL marketing are handbills, pamphlets, stickers or brochures placed on an event and even hoardings falls in BTL category. This model will be more effective if you are deeply focused on a specific location or in a city. Both the marketing models are widely used by the brands depending upon the location, occasion,...

MBA in Corporate Social Responsibility offers candidates the opportunity to develop career by integrating social issues with business perspectives. It grooms one to differentiate between a typical welfare project and peoples benefit with the help of corporate participation through CSR. Below listed are some of the distinctive features of CSR • CSR is linked to Industrial Relations, Supply Chain Management, R&R, Brand Values, etc. This will help one with the knowledge and skills to combine business and society for the benefit of the people. • MBA in CSR allows one to grow in one’s own time, while also helping to realizing the power of his dreams. • It also demonstrates a commitment to ensuring that the social responsibilities of corporate practices and ethics are taught as a core part of management. • Even though different when compared to general MBA program it is emerging as a new trend in combining business and social responsibility for the benefit of the society. ...

Quantitative Aptitude Tests are designed to assess the numerical ability and problem-solving skills of prospective candidates for various entrance examinations across fields and selection procedure of many corporate companies. Following are top 5 tips to prepare for quantitative aptitude tests. • Focus on fundamentals - Concentrate on the basic concepts of the topics involved. Also, revise the concepts as and when possible. • Practice - Solve previous year's papers and model papers to help get acquainted with the pattern and structure. • A systematic approach – Follow a systemic approach to solving the practice questions topic wise and later attempting an entire paper. • Memorise formulas and theorems and tables – Learn important formulas and theorems by writing them down. Also, practice common square root and cube root problems to quickly solve them during exams. • Identify strong and weak sections –Try to find out which are the strong and weak sections while solv...

An Executive MBA degree is designed for professionals seeking upper managerial positions after having an experience of 5-15 years. The potential benefits of these courses are huge and the admission process is comparatively less rigorous as that of regular MBAs. • Indian School of Business (ISB) ISB is ranked 33rd in the world according to the 2015 Financial Times Global MBA Rankings. • Indian Institute of Management- Ahmadabad (IIMA) IIM Ahmedabad does not offer degrees, only diplomas in management • Indian Institute of Management- Calcutta (IIMC) IIMC chooses candidates on the basis of professional experience, personal interviews, and GMAT score. • Indian Institute of Management- Bangalore (IIMB) The admission process at IIM Bangalore involves a highly personalized process which assesses the candidate’s goals and the potential for success in management career. • Indian Institute of Management- Lucknow (IIML) The institute is recognized as an “Institution of Excellence”...

Personal interview marks an important step during the assessment of a candidate during the MBA admissions. An interview is the ideal platform for the candidate to impress the admission officials with his potential. Even though intimidating, if prepared well, the candidate can score well and get an admission at the institution. Here are some tips to follow while preparing for an MBA interview. • Focus - It is important to focus your energy on the interview process. Process the question and form a clear answer only after careful consideration. Process the question and form a well-thought and relevant answer, rather than quick and confusing ones • Be Spontaneous – Do not lose your cool when faced by unexpected questions. Thinks about the question carefully and give an appropriate answer. Often these type of questions are asked to catch you off guard and gauge your reaction. • Keep it interesting – Interviews look for a candid and engaging interview where the candidate can show...

Life at a B-school is considered formative for an aspiring MBA professional. Apart from the academic merits, management institutions of high repute help mould a future professional who is equipped to take on the challenges of the industry head on. Here are 5 valuable lessons B-schools teach everyone. • Classroom is not the only learning centre – Beyond academic classroom learning, a B-school urges to connect with classmates and external speakers to expand their knowledge. • Go out of the comfort zone – There will be instances when one is forced out of his comfort zone to deal with challenges that trains him additional skills which would refine his career. • Time is of essence –Right decisions at the opportune time is quintessential for success in the corporate world. Amidst academics, networking and career goals, B-schools helps set priorities and effectively manage time. • Sharing knowledge – It is not mandatory in a B-school that all students in a batch should com...

MBA students are introduced to specializations during the second year of the course so that they can focus on key areas that can later become the integral part of their career. When it comes to choosing an elective or a specialization, students are often in a dilemma in deciding on what befits their interests and future in the industry. Marketing, Finance, Human Resource Development, Operations Management, Information Technology, etc. are the five main specializations offered by many MBA institutions. Here is how an MBA students can make a choice regarding electives considering his passion, interest and skills. •Students who prefer to work with machinery and tools and have mechanical ability can choose Production and Operations. •Students who are keen on observing, investigating and analysing problems and are also good communicators should opt for Marketing. •Artistic and innovative abilities that are combined with an affinity to work on an unstructured environment ch...

Group discussion or GD as it is commonly called has become an integral part of selection process for MBA admissions as well as various other recruitment processes. It is considered a platform for the candidate to participate in a conversation which proves his communication skills. Below stated are the various reasons why a GD is conducted for evaluating candidates for an MBA or PGDM admissions in B-schools. • Creative activity - Regarded as a creative as well as a dynamic activity which encourages reflective thinking among the members of a group, GDs are ideal platforms for them to interact and exchanges views on a prescribed topic. • Testing tool - Group discussion is now hailed as an important testing tool to analyse the candidate’s skills in the final admission round after getting shortlisted by a reputed B-school. GD along with personal interview has now became mandatory in the final admission round of any institutions. • Tests communication skills - Group discussi...