Sales Qualified Lead (SQL)
A Sales Qualified Lead is a prospect that has been thoroughly researched and evaluated by the company’s marketing department, which is ready for the next stage in the sales process. These prospects have displayed an interest in the company’s product/service and have fulfilled any of the lead qualification criteria determined by the company to decide if the buyer is a right fit or not. SQL tag is given to those prospects that reach out to your brand by organic means, ready to be converted into their full-fledged customer. Marketing Qualified Leads (MQL) are often identified by the marketing department and passed on to the sales team if these prospects show intent to buy, thereby becoming Sales Qualified Leads. The sales team continues interacting with them to explore their interests and capability of purchasing the company’s offerings. SQL is valued by through lead scoring process to determine SQL conversion rates. Many companies use lead scoring to assign values to eac...