Top MBA Colleges in Kochi, Kerala | Best MBA Colleges in Kochi, Kerala

Listed below are few characteristics that an individual need to develop inside him to be a good leader. • A good leader should admit his disadvantages, weaknesses and failures. This will expose his willingness to believe in high standard, victory and activity. • He should have a power of intuiting and taking precautionary steps to bring in control the challenging situations efficiently and successfully. • He should be equipped with a characteristic of predetermining actions to be taken when needed to cope with the contrary situations efficiently. • A good leader should have the ability to develop a data of information on administrative structure, management, defense, budget, economy, etc. • He should be able to manage, control, motivate and persuade the public. • A good leader should present himself as an example before the public. • He should be able to control his emotions and anger in public and should also motivate the public through his words and actions without...

Advertising can be considered as an economic institution. It performs the important economic function for the advertiser along with affecting economic decisions of the audience and being an integral part of entire national and international economic system. The following are the benefits of advertising. • Information – Information is critical for the consumer to learn about various products, services and organizations. The lack of informed decision can have undesirable consequences and can result in consumer buying an inferior product. • Brand image building – Advertising plays a crucial role in building the brand image. It helps the consumers develop mental images of the brands that appeal to different market segments. These favourable images help build brand loyalty. • Innovation – Advertising encourages innovations and development of new products while reducing risk. It helps generate sufficient product demand to offset the cost of innovation while also being the most ...

A financial system includes a network of financial institutions, markets, financial instruments and services to facilitate transfer of funds. The system also contains savers, intermediaries, instruments and the ultimate user of funds. Listed below are the services provided by the financial system. • Risk sharing – Financial system enables risk sharing by allowing savers to hold many assets. The system also create instruments to transfer risk from savers to borrowers who do not wish for uncertainty in returns or payments to savers or investors who are willing for risk. • Liquidity – Liquidity is the second service that financial system provides for savers and followers. It is the ease with which an asset can be exchanged for money to purchase other assets or also exchanges for goods and services. • Information – The collection and communication of information is the third service of the financial system. The system gathers information regarding prospective borrowers and thei...

Project risk management involves the processes aimed at conducting risk management planning, identification, qualitative and quantitative analysis, responses, monitoring a project, etc. Here is a brief guide on the processes involved in project risk management. • Risk identification – It includes the identification and determination of the possible risks associated with the project and also proper documentation of the properties and effect of each one. • Risk quantification – This step includes the evaluation of the risks that are identified in the first step and risk interactions to analyze the possible project outcomes. It is the primary method to determine which risk need a response. • Risk response development – It includes clearly defining enhanced steps to utilize opportunities and to respond to threats. Threat response can fall into categories of risk avoidance or risk transfer. • Risk response control – It is the execution of the risk management plan developed in...

Sum of parts model is one of the financial model valuation processes in determining the value of the aggregate divisions of a company when it is being acquired by another company. The valuation provides a series of values for a company’s equity by aggregating the value of each business units and then arrives at a  total enterprise value (TEV).  The equity value is then calculated by adjusting the company's net debt and other  non-operating assets  and expenses. Sum-of-parts valuation is also known as  the break-up value  analysis method because this model helps a company to understand its true value. For an example, we might have heard that a young technology company is "worth more than the sum of its parts," it is been said so because the value of the company's different units could be worth more if they were sold to other companies. In such situations, larger companies have the ability to take advantage of collaborations and  economies of sca...

Many of us or at least people who are working in Marketing would have heard about these two abbreviations. What are exactly ATL and BTL Marketing? Let’s have some basic understanding on these. ATL stands for ‘Above the Line’, and ‘BTL is Below the Line’. Both these models are widely used in the industry. ATL is used where the brands need to reach to a mass audience. All conventional methods of advertising like Television, Radio, Newspaper, Print ads and even Ads over Internet fall in this category. Here the investment will be huge and the reach is also expected to be more. BTL is more focused towards a small crowd and it is more one to one. Some of the best examples for BTL marketing are handbills, pamphlets, stickers or brochures placed on an event and even hoardings falls in BTL category. This model will be more effective if you are deeply focused on a specific location or in a city. Both the marketing models are widely used by the brands depending upon the location, occasion,...

CAT is highly regarded as a decisive step for MBA-aspirants and getting a good score cements their chance for studying at an institute of high repute. And hence, preparing for CAT is not considered an easy task and it involves numerous preparation strategies. Self-study is one such strategy devised to initiate the student’s revision and to effectively plan out the study. Here are the important factors that should be considered while preparing for CAT with self-study •    Self-preparation is considered one among the best preparation however time is also attributed an important factor. When stuck in questions due to lack of conceptual clarity, the student must immediately resort to seeking help from an online or offline mentor. •    Most of the candidates may require an expert guidance when it comes to verbal ability and reading comprehension as opposed to others from technical backgrounds who are good at quantitative aptitude, data interpr...