Top MBA Colleges in Kochi, Kerala | Best MBA Colleges in Kochi, Kerala

Corporate cannibalism or market cannibalization or market cannibalism is the practice of slashing down the price of a product or introducing a new product in the market belonging to established product categories. If a business practices this procedure, it is seen to be eating its own market and by doing so, they hope to get a bigger share of it. It refers to the principle of a newly introduced product, be named as ‘B’, eating up the market shares of product ‘A’ that is already established, but both coming from the same company. In such situations, both the products belong to the same product category. This can either have a positive impact or negative impact on the company’s bottom line, or could be accidental or deliberate, which is most commonly called as cannibalisation strategy. A company that has a product named ‘A’ which is we ll-established in the market, decides to market product ‘B’ which happens to be similar to the first one, therefore both belonging to the...

An MBA degree offers numerous expert, and also close to home, benefits. Regardless of whether you work in innovation, fund, administration, advertising, or assembling, an MBA degree will open up open doors for more noteworthy duty, professional success, and expanded money related reward. From an individual viewpoint, an MBA will enhance your correspondence and authority abilities which are fundamental to proficient achievement. In this post, we investigate Four key advantages of an MBA degree.  1. New occupation positions are available to you.  When you procure your MBA, the quantity of positions that are accessible to you rises significantly. As indicated by The Economist, openings for work for MBA graduates are ascending in 2016. Seventy-five percent of bosses say that they intend to enlist MBA graduates in 2016, while ninety-two percent are expanding the number of temporary positions that they offer. 2. Your expert aptitudes make strides.  One of the key ...

An MBA advanced education will offer you an abundance of points of interest, particularly when it's from a very much respected best business college. Getting a high pay after graduation, finding an administration position, or notwithstanding turning into your very own manager are only a couple of different focal points. Need to know more? Here are the best 7 reasons why it is worth to begin examining a Business Administration degree: 1. Create extremely valuable administration abilities MBA hopefuls are normally youthful experts with at least two years of work understanding. Indeed, even senior workers who grope to the test may now and then apply. After some time in the expert life, it is human instinct to look for solace and to abstain from going for broke. 2. Get free access to a vast business arrange As an MBA understudy, you have extraordinary systems administration openings. You'll get the chance to associate with partners, educators and showing staff (agent...

I learned plenty from some of the books listed below that I didn’t get to learn in my MBA! I hope you enjoy this list and find something useful to pick up next time you’re at the bookstore. 1. How To Win Friends & Influence People How To Win Friends & Influence People will teach you how to do it successfully. You might think charm and charisma are natural traits, but this book actually gives you a step-by-step guide on how to woo anyone. 2. The Corner Office The Corner Office was actually one of my MBA textbooks. It’s an easy read, but full of great perspectives and advice from prominent leaders. If you need something that’s ooey-gooey feel-good and chock-full of quotables, this is it. It’s reading you can pick up to take a break from the numbers and figures, without feeling like your shirking work. 3. Why Popcorn Costs So Much At The Movies This book introduced me to more technical economic concepts, like price elasticity. When those terms came up in my econom...

The growth of the internet has influenced a range of electronic commerce services such as customer training, delivering technical support and management development programmes. Listed below are the factors governing the growth of business services in industrial marketing. • Innovations – Innovations in the field of science and technology which includes advancement in computer security systems, computer-enabled services, and environmental control systems for office and factory buildings, etc. have an increasing demand in the area of business services. • Outsourcing – In areas like management information functions, HR, payrolls, warehousing etc. where the company does not have the expertise, the ongoing trend is for outsourcing these activities. • E-business – Services like supply chain management, customer service, and support are carried out through internet apart from other usual ITES and thus, the internet is creating new business opportunities. • The growth of the manufa...

Individuals or groups who are involved in the formulation, implementation, and evaluation of strategy are called strategists. There are various kinds of strategists in an organization. Here are the different type of strategists in a business organization. ·         Board of directors – They are the owners of an organization like the shareholders, controlling agencies, financial institutions etc. ·         Chief Executive Officer – The CEO is answerable for all aspects of strategic management starting from the formulation to evaluation. ·         Entrepreneurs – These are the strategists who start a new business and are implementers and evaluators of strategies. ·          Senior Management – They include managers at the highest level managerial hierarchy and look after renovation, the progression of technology, etc. ...

Even though entrepreneurs are innovators and create new opportunities, they might possess personal traits and behaviours that can harm their roles as managers or workers. Following are the reasons that create drawbacks in entrepreneurship. • Life cycle of business venture – Entrepreneurial development stages can sometimes fail due to life cycle of business venture. Entrepreneurs are most likely to face an increasing risk and potential for business failure during the start-up stage as market demand is not very certain and profits are less. • Failure of new small firms – Managerial incompetence, lack of experience, low financial control, absence of strategic management, incorrect or inappropriate place, having not enough inventory control and failure to create entrepreneurial transitions or changes can be the common causes of failure. • Making wrong decisions – A manager might not have detailed knowledge of probabilities of what might happen in the future, which might contrib...

Market failure can be defined as the situation with the inefficient allocation of goods and serviced by the free market. Here are the reasons that lead to market failure. • Inadequate competition – It exists when the economy market is a monopoly where the market is controlled by one person or a small group of people. • Inadequate information – In the absence of adequate information, it is difficult to employ and distribute resource at an efficient level. • Resource immobility – When resources are restricted, it can lead to market failure as resources can be allocated at an inefficient level. • Externalities – It can be defined as an economy side effect that either benefit or harm a third party who is not directly involved in the activity. • Public goods – These are those goods that are collectively consumed by the whole society like roads, national defense, police, fire protection etc. These lead to market failure as no payment is made on public goods. • Imperfect com...

Advertising can be considered as an economic institution. It performs the important economic function for the advertiser along with affecting economic decisions of the audience and being an integral part of entire national and international economic system. The following are the benefits of advertising. • Information – Information is critical for the consumer to learn about various products, services and organizations. The lack of informed decision can have undesirable consequences and can result in consumer buying an inferior product. • Brand image building – Advertising plays a crucial role in building the brand image. It helps the consumers develop mental images of the brands that appeal to different market segments. These favourable images help build brand loyalty. • Innovation – Advertising encourages innovations and development of new products while reducing risk. It helps generate sufficient product demand to offset the cost of innovation while also being the most ...

Project risk management involves the processes aimed at conducting risk management planning, identification, qualitative and quantitative analysis, responses, monitoring a project, etc. Here is a brief guide on the processes involved in project risk management. • Risk identification – It includes the identification and determination of the possible risks associated with the project and also proper documentation of the properties and effect of each one. • Risk quantification – This step includes the evaluation of the risks that are identified in the first step and risk interactions to analyze the possible project outcomes. It is the primary method to determine which risk need a response. • Risk response development – It includes clearly defining enhanced steps to utilize opportunities and to respond to threats. Threat response can fall into categories of risk avoidance or risk transfer. • Risk response control – It is the execution of the risk management plan developed in...

From inventing something to finding the right opportunity for a business, entrepreneurs will have to face a lot of challenges. However, once past these challenges, it is more of a smooth sailing with minor glitches along the way. Here are the common challenges faced by entrepreneurs. • Money – Access to capital to fund the business is important for any business. Entrepreneurs often tend to underestimate the length of time it takes for a business to be profitable and the amount of money that is needed to invest to make it profitable. • Skill and knowledge – From research and development to product delivery to bookkeeping, an employee in a start-up will have to manage several tasks beyond his area of expertise. So, an entrepreneur will have to find the right talent who handle different responsibilities. • Feedback – An entrepreneur can often find it difficult to find the right feedback beyond sales figures for assessing business growth. Seeking o...

Hiring good people is a crucial source for competitive advantage for an organization. And the recruitment procedure can be consequential in deciding the future of the company. Here are the best practices that are advised for recruitment and selection. • Anticipate the need – The companies should anticipate that the top talents are bound to leave and should conduct a proactive analysis of the future needs. A potential pool of talent should be evaluated and periodic forecasts of the company’s needs should be made. • Specify the job – A job analysis is an important part of the job description and should provide the management the information about the complexity, tasks and behaviour related to the job. • Develop the pool – A pool of prospective candidates can be made through internal or external sourcing. Internal sourcing is based in formal planning means like vacancies and retirements, while external sourcing widens the pool of candidate available. • Assess the candidates –...

Fiscal policy is the government’s tax efforts, public expenditure and public borrowing with which the government promotes and exercises control over consumption, investment and saving habits. Here are the key objectives of fiscal policy. • The first and prime objective is to maximize the aggregate saving. This is achieved by encouraging people to reduce the current and future consumption. • Maximization of capital information is referred to as the second objective. The country tries to achieve an accelerated economic growth with this objective. • Third objective is to divert the available resources from the less productive to most productive purposes. This resource allocation also refers to assigning available resources of the economy to specific uses. • Fiscal policy helps protect the economy from inflation from preventing it from consuming the benefits of growth. • The policy also helps remove the sectoral imbalance in the economy during the growth process. • It pr...

It is hard to pick one advertisement on TV, magazine or social media that is not endorsed by a celebrity. These endorsements are highly regarded to increase the sale of a product or service and to increase the brand awareness. Here is how celebrity endorsements are beneficial for brands. • Builds credibility – As fans are attached to their favourite celebrity, they tend to trust the celebrity. They also believe that the product endorsed by their favourite celebrity is worth trusting and using and hence a credibility for the product and the brand is built. When a celebrity attaches themselves to a product, it reassures the fans and consumers of the product’s quality. • Makes the brand stand out – When using a celebrity to represent the brand, it differentiates the brand from its competitors. This helps improve ad recall which makes the consumers remember the ad and the brand while also connecting it to their favourite celebrity. • Opens up new markets - Choosing the right cele...

Having a set process to identify and acquire talent is vital for a recruiter. A recruitment sourcing strategy provides viable candidates for vacant positions in the organization. Here are 6 sourcing techniques followed by recruiters. • Through recruiting database – Most recruiters and hiring authorities maintain a recruiting database of candidates for hiring the best one with ease. • Through social media – LinkedIn is one of the most popular and effective sourcing platform for recruiters. Other social media platforms are also used to find eligible candidates. • Through online job postings – Even though inline job postings attract active job seekers, it is not considered one of the great passive recruiting strategies. • Via referrals – It is an old-school strategy of recruiters that is mostly proved effective. Many organizations have official referral programs where employees are paid a referral bonus if the candidate referred by them is hired. • Within the organization ...

Ambush marketing is a marketing strategy where a company literally ambushes its competitor’s marketing gimmicks to steal the spotlight by gaining a strong upper hand in terms of the exposure. Though it has many methods, it all comes with one common feature: It aligns a brand with an event or property without having paid for the right to be a sponsor. Gone are the days of 4Ps of marketing, companies and corporate all around the world are now using smart and cheeky ambush marketing tactics to get noticed. Here are two of the famous examples of Ambush Marketing:   Samsung vs. Apple In October of 2011, Apple was all set to launch its latest iteration of its flagship mobile device, the iPhone 4S. Launch of the phone was projected to be one of the most anticipated events of the year. Samsung then decided to crash Apple’s big party by having a pop-up store just few feet away from Apple’s storefront in Sydney, Australia. While eager Apple fans waited patiently to get t...

As we all know a Business plan is a vital document used by many businesses. There are different types of Business plan available. Strategic Business Plan is one of the very important plans which helps the organizational growth and sustainability. The strategic business plan is more or less similar to an internal business plan. What makes strategic business plan differ from other plan is the nature of the plan. Strategic plans are more focused towards the long-term goals of an organization. For writing a Strategic Plan you need to do an extensive research about your target market and audience, study about your competitors, market trends and draft your plan well aligned with these external factors. Writing a Strategic Business Plan gives a lot of advantages. Strategic plans always come with milestones hence the results are always quantifiable. Since the plan requires a lot of research about industry and trends, this plan not only gives you guidance on your business goals but also...

Internal Business is one of the types in different business plan models. As the name indicates, this business plan is more focused on the internal audience and more suitable when you are planning for a new project or business unit inside a company. An internal business plan can be as definite as to design a plan for a specific project which the company is working on or can be broad as the overall goals and missions of the company. First and foremost step in creating an internal business plan is Create a mission statement for the plan. If the business has already an external business plan, the mission statement of that plan should be similar to that of the internal statement. Though, the internal mission statement is narrower in its focus and concentrates more on the practical functions of the business. The internal business plan identifies current and future opportunities. But the focus will be deepened towards that project or department. Suppose if you are creating...

Though there are different types of Business plans available, most of them include the some standard sections. Some business plan may be a little lighter (like in a lean plan), and sometimes it goes for pages long (like in a standard plan). Below give are some of the standard sections any business plan will carry; • Executive Summary: This is where you talk about the company and its major objectives as such. Mention your leadership team, your branches and locations. Also mention about the prime objective of the business plan • Company Description: Here in this section you give a bit more details about your company. Instead of your team you talk about your clients and differentiators • Market Analysis: Is your industry even worthwhile? This section talks about the market. Also this section would give a comparison between yourself to your competitors • Organization and Management: Describe the organizational Hierarchy for your business. • Service or Product Line: This is ...

Initial Public Offering is a process where an unlisted company is issuing its shares to the general public for the first time. Before going IPO the company might be a private limited company. After the IPO the company is known as Public Listed Company with any of the recognized stock exchanges. Going public or going IPO is long and a tedious process, below given are some of the major steps involved before a company going public; 1. Select an investment bank: Any company before going for an IPO must choose an Investment bank who would be advising the company on its IPO and to provide underwriting services. 2. Due diligence and regulatory filings: Under this step, the following underwriting arrangements are available to the issuing company a. Firm Commitment: b. Best Efforts Agreement c. A syndicate of Underwriters: 3. Pricing: Once the IPO is approved by the SEC, the effective IPO date is decided.  Before the effective date, the company and the underwriter decide the o...