Top MBA Colleges in Kochi, Kerala | Best MBA Colleges in Kochi, Kerala

An economic condition where investment capital is hard to secure is referred to as a credit crunch. Investors and banks become wary of lending funds to corporations and individuals which drives up the price of debt products for borrowers. It is often an extension of a recession and a credit crunch makes it almost impossible for companies to borrow as lenders are scared about instances like bankruptcies or defaults which could lead to high rates. It is also known as a credit squeeze or credit crisis and occurs independently of a sudden change in the rates of interest. Individuals and businesses that could earlier obtain loans to expand operations or to finance major purchases suddenly end up unable to acquire such funds. This effect can be felt throughout the entire economy because of a drop in homeownership rates and businesses being forced to cut back because of capital shortage. The credit crunch is often followed by a period where lenders are too lenient in offering c...

A person who guarantees to pay the debt of a borrower in an event when the borrower defaults on a loan obligation is called as a guarantor. He acts as a co-signer as they pledge their own services or assets when the original debtor is not able to perform their obligations. A guarantor may also be depicted as a person who certifies the true likeness of an individual who applies for a product or service. He is also known as a Surety. Guarantor is usually someone above the age of 18 who is a resident of the country where the payment agreement applies. The guarantor is expected to maintain a good credit history with sufficient income to cover loan payments if any possible chances arise. Once they enter an agreement, the contract would remain as a binding force till the end of the repayment period. An individual can represent himself as his guarantor where he guarantees the loan with security like an asset he owns. However, in most of the cases, a third-party guarantor is requir...

A short term loan that is used until a person or company secures permanent financing or removes an obligation that is currently existing is called as a bridge loan. Bridge loans allow users to meet their current obligations by providing them with immediate cash flow. They are short-term loans that has relatively higher interest rates and are usually backed by a collateral like real estate or inventory. In UK, it is usually called as bridging loan, caveat loan or swing loan. They are typically more expensive than other conventional methods of financing. Also, they come with a higher rate of interest, points and other costs that are amortized over a shorter period, and various sweeteners like equity participation by lender in some loans. Bridge loans are arranged quickly in a short period of time with relatively less documentation. Bridge loans in real estate is used for quickly closing property purchases, to retrieve real estate from foreclosure or to take advantage of short-term ...

Corporate cannibalism or market cannibalization or market cannibalism is the practice of slashing down the price of a product or introducing a new product in the market belonging to established product categories. If a business practices this procedure, it is seen to be eating its own market and by doing so, they hope to get a bigger share of it. It refers to the principle of a newly introduced product, be named as ‘B’, eating up the market shares of product ‘A’ that is already established, but both coming from the same company. In such situations, both the products belong to the same product category. This can either have a positive impact or negative impact on the company’s bottom line, or could be accidental or deliberate, which is most commonly called as cannibalisation strategy. A company that has a product named ‘A’ which is we ll-established in the market, decides to market product ‘B’ which happens to be similar to the first one, therefore both belonging to the...

Bargain bin refers to the unsorted selection of merchandise that has been discounted in price like software, CDs and tools. The major reasons for providing discounts can be the due to the closure of a production company, a steep decline in the popularity of an item in the aftermath of a scandal or a fad, or because a particular product line being discontinued. The term bargain bin originates from the fact that such items would be found in an isolated bin and not on store shelves. A similar term, “Bargain basement”, is now used as a synonym which means a basement in downtown department stores. Here, merchandise for clearance are placed regardless of which section of the store it came from. If a seller wants to sell different types of products as soon as possible, which may be due to various reasons, he keeps all the products in a single box rather than keeping it at their designated shelves and sells at a heavy discount rate so as to attract more customers. The reaso...

Omnichannel marketing is referred to the process of integrating an organization’s channels, processes and strategies to gain the ability to engage with its consumers at any time, from any place and from any device. It has become key to the success of marketing as customers engage with the organization in different ways like in a physical store, via websites, mobile apps, virtual catalogs and social media. They also interact with businesses through smartphones, tablets, computers and laptops. The challenge for businesses is to make all these interactions seamless, effective and consistent for all its customers. Consumers expect more personalised communication when interacting with businesses through various channels and devices and those who do not keep up that level lose their ground to its competitors. One of the biggest challenges faced by organizations taking up omnichannel marketing is to break free from traditional marketing campaigns. This strategy requires an entir...

Digital Asset Management (DAM) is referred to the process of the content management system (CMS)that stores and manages rich media or digital data like photos, music, video, animations, podcasts and other multimedia content and also managing its digital rights and permissions. It involves creating an archive, developing an infrastructure to preserve and manage the digital assets of a business and search functionality that allows its end users to identify, locate and retrieve an asset. Digital asset are those assets managed and stored in a digital format detailed by its metadata describing asset content, means of encoding, ownership and access rights. In simple words, DAM is a group of database records that contains metadata explaining the file name, its format and details regarding its content and usage. This can be used to create and manage database and helps a business to store rich media cost-effectively. DAM is categorized into many- brand asset management, libr...

Closed-loop marketing is referred to the process of marketing that depends on data & insights from closed-loop reporting. The term “closing the loop” is associated with the process of sales team, reporting to the marketing team about the status of the leads they received that helps the marketing team to evaluate their best and worst lead sources. To be an effective marketer, one should be able to link every lead or customer back to the marketing efforts that brought them here. Through this method marketers are able to prove their worth and understand how to reach their targeted audience more efficiently. The first step in closed-loop marketing begins with the visitor arriving on the website and a cookie being set on their referral source. When these visitors browses through the website, the cookie tracks the visitor’s each and every actions. The visitor then converts into a lead by filling and submitting the form used to capture leads. Finally, the prospective lead becomes a c...

Blue Ocean Strategy is referred to a market with no or less competition for a product. This strategy is centred on searching for business where only a few firms function and with less or no pricing pressure. It can be applied across different sectors or businesses and is not limited to any one. The term Blue Ocean Strategy is coined by professors W. Chan Kim and Renee Mauborgne and used in their book “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” in the year 2005. With intense competition among businesses, firms try their best to gain market share and with pricing pressure influencing their functioning, their existence in the market in under threat. This situation arises when a business is operating in a saturated market, referred to as Red Ocean. When there is limited scope for growth, firms look out for verticals or avenues to find new business where they can capture a market and enjoy uncontested market share...

Monthly Recurring Revenue (MRR), as the name suggests, is a consistent amount of income that a business receives every month. Used by subscription businesses and SaaS (Software as a Service) companies, MRR is used to anticipate their 30 days income for the subscription of a company’s product or service. It has emerged to become a significant metric for calculating a business’ revenue when compared to traditional metrics. As a business grow, it is equally important for it to identify the factors that lead to a change in MRR values over a period of time. And the total amount of such recurring revenues that a brand loses to account cancellations or closures are called as MRR churn. MRR values for a brand can be improved by charging the right amount from your users and providing the users exactly what they want. Often, businesses tend to charge less for their offerings on the thought of losing out customers. The amount you receive from your users and the value they get fro...

How about we examine the Risk elements of being an Entrepreneur 1. No Income. What other individuals will have, yet you won't as a business visionary, is the assurance of a paycheck. All things considered, the vast majority of the general population work for this monetary security. On the off chance that you are carrying out a response, you need to offer a farewell to it and hop into a field where your profession has not yet been settled. 2. Tapping your Personal Savings. Leaving work to begin your very own business may not be such a major ordeal – depending totally on your own capital – when you don't know about the arrival on speculation can be somewhat terrifying. At the point when there is no outer store to rely upon, you need to jump into your very own Bank or potentially Savings accounts. 3. Depending on a one or more Key Employee/s. When you are beginning off your business, it is evident you can't have an entire arrangement of individuals working for...

Doing an Operations Management course probably won't appear as an on the evident decision to many, however, there are a few advantages of doing only that. Right off the bat, tasks the executives guarantees that an association can stay focused in a 21st-century condition. This implies the creation and conveyance of an association's merchandise or administrations are running as effectively as they can and settling zones that are esteemed wasteful. Furthermore, associations frequently find that they are looked with under-limit usage while working extra time, that they have on-time conveyance issues and that they have stock development. By utilizing somebody who has been prepared in tasks the executives, an association can spare itself from a circumstance that could result in its decay. Thirdly, an educational cost that covers tasks the board will assist you in addressing the issues referenced previously. Furthermore, it will likewise give you the devices to • measure ex...

The difference of Business Administration (MBA) and Master of Science (MS). An MBA is ideal on the off chance that you are occupied with overseeing and regulating an IT association inside a business. An MS can enable you to end up a specialist in your general vicinity of IT examine. MBA  The MBA self-planned specialization gives a prologue to basic business disciplines, including IT-centered administration of a business. Investigation and authority are woven all through t program to enable you to fabricate administration abilities and utilize information to share authoritative choices. Since oneself planned choice enables understudies to pick their very own elective courses, graduates are presented to various aspects of the business. MBA applicants will figure out how to: Apply essential learning and a comprehension of business frameworks, procedures, and innovation inside and crosswise over main regimens disciplines.  Coordinate data crosswise ove...

An MBA advanced education will offer you an abundance of points of interest, particularly when it's from a very much respected best business college. Getting a high pay after graduation, finding an administration position, or notwithstanding turning into your very own manager are only a couple of different focal points. Need to know more? Here are the best 7 reasons why it is worth to begin examining a Business Administration degree: 1. Create extremely valuable administration abilities MBA hopefuls are normally youthful experts with at least two years of work understanding. Indeed, even senior workers who grope to the test may now and then apply. After some time in the expert life, it is human instinct to look for solace and to abstain from going for broke. 2. Get free access to a vast business arrange As an MBA understudy, you have extraordinary systems administration openings. You'll get the chance to associate with partners, educators and showing staff (agent...

The growth of the internet has influenced a range of electronic commerce services such as customer training, delivering technical support and management development programmes. Listed below are the factors governing the growth of business services in industrial marketing. • Innovations – Innovations in the field of science and technology which includes advancement in computer security systems, computer-enabled services, and environmental control systems for office and factory buildings, etc. have an increasing demand in the area of business services. • Outsourcing – In areas like management information functions, HR, payrolls, warehousing etc. where the company does not have the expertise, the ongoing trend is for outsourcing these activities. • E-business – Services like supply chain management, customer service, and support are carried out through internet apart from other usual ITES and thus, the internet is creating new business opportunities. • The growth of the manufa...

A research report is drafted with the purpose of presenting the facts in its true form for the people to understand. The research report requires reader orientation, purpose orientation, time orientation, and technology orientation. The steps in writing a report are listed below. • Organization of thought – It involves how the report has to be presented in the most important starting point in the journey of preparation of a research report. • Acquaintance with research – Full acquaintance with research is important. It is facilitated by notes and accuracy and adequacy are vital. • First draft – It concentrated on a substance that is the fullness of facts where all the facts of value are to be brought together. It should also have balance, proportion, and development in facts. • The second draft – After writing the first draft, a revision is made for writing the second draft. In the second draft, the researcher should concentrate largely on form and language. • Third dr...

The number of brands that sell a product may affect the strength of the competition. And when there are many businesses selling a particular product, price considerations and product differences are considered more important and hence, number of brands selling the similar product determines the structure of the market. Here are the types of business competition that exists in a market. • Monopoly – It exists when there is only one brand marketing a product for which there are no close substitutes. • Oligopoly – In an oligopoly, there are few firms marketing a product for which they control much of the supply. Products in an oligopoly are similar or uniform in nature like coal or steel with only perceived differences. • Monopolistic competition – When many firms are marketing a product, each firm attempts to differentiate its product to convince consumers that their product is the one to buy. • Perfect competition – If a perfect competition existed, it would be a marke...

Listed below are few characteristics that an individual need to develop inside him to be a good leader. • A good leader should admit his disadvantages, weaknesses and failures. This will expose his willingness to believe in high standard, victory and activity. • He should have a power of intuiting and taking precautionary steps to bring in control the challenging situations efficiently and successfully. • He should be equipped with a characteristic of predetermining actions to be taken when needed to cope with the contrary situations efficiently. • A good leader should have the ability to develop a data of information on administrative structure, management, defense, budget, economy, etc. • He should be able to manage, control, motivate and persuade the public. • A good leader should present himself as an example before the public. • He should be able to control his emotions and anger in public and should also motivate the public through his words and actions without...

A financial system includes a network of financial institutions, markets, financial instruments and services to facilitate transfer of funds. The system also contains savers, intermediaries, instruments and the ultimate user of funds. Listed below are the services provided by the financial system. • Risk sharing – Financial system enables risk sharing by allowing savers to hold many assets. The system also create instruments to transfer risk from savers to borrowers who do not wish for uncertainty in returns or payments to savers or investors who are willing for risk. • Liquidity – Liquidity is the second service that financial system provides for savers and followers. It is the ease with which an asset can be exchanged for money to purchase other assets or also exchanges for goods and services. • Information – The collection and communication of information is the third service of the financial system. The system gathers information regarding prospective borrowers and thei...

The economic environment of a business includes various economic policies, economic system, strategies for economic growth and development, size of market, etc. Among these, the economic policies lay the framework with which an organization has to function. Here are the 4 economic policies that affect business environment. • Fiscal policy – It refers to the government’s tax efforts, public expenditure and public borrowing with which the government encourages consumption, investment and saving habits while also restricting them. • Monetary policy – It is the set of policies implemented by the central bank of a country to control the economic condition. It is the bank’s responsibility to maintain the price level and the money supply in the country. • Foreign trade policy – The policy determines the scope for trade between two countries and also analyses how it directly affects the business prospects of the business organizations. • Price policy – It refers to the controls e...