Reactive Marketing
Reactive Marketing strategy is referred to a marketing strategy that takes place due to unforeseen competition. The big wide world of social media is now the major place of reactive marketing. At certain times, companies go with this approach to ensure their survival in the market and gain profits. Social media is now the major place of reactive marketing as it helps in generating an incredible rate of engagement for brands. Here, brands place their product or service in places where consumers are already looking for it actively. Reactive marketing can be done through many channels. Search Engines like Google, Yahoo or Bing is one among the many channels that lets you display your brand’s offerings via results displayed on the search engine results page (SERP) by entering keywords your consumers are searching for. It can be done either through paid ads, local search or through organic search results. Directory websites, another channel for reactive marketing, lets you ...