Quality Score
Quality Score is referred to the Google rating for the quality and relevance of both the keywords and the PPC ads done for a business, product or service. Quality score is used to determine the Cost Per Click rate (CPC) which is then multiplied by the maximum bid to determine its ad rank in the ad auction process. It depends on multiple factors like click-through rate (CTR), the relevance of each keyword in the ad group; quality and relevance of landing page; relevance of ad text; and historical AdWords account performance. When more and more people clicks on your ad then it’s a strong indication to Google that the ads drafted are relevant and very much useful for the users. Accordingly, Google rewards you with higher ad rankings and lower cost. By optimizing the quality score of your ad, you are setting up a higher Return on Investment (ROI) as lower cost per conversion is directly linked to better ROI rates. To increase your quality score, do a keyword re...