Top MBA Colleges in Kochi, Kerala | Best MBA Colleges in Kochi, Kerala

Corporate cannibalism or market cannibalization or market cannibalism is the practice of slashing down the price of a product or introducing a new product in the market belonging to established product categories. If a business practices this procedure, it is seen to be eating its own market and by doing so, they hope to get a bigger share of it. It refers to the principle of a newly introduced product, be named as ‘B’, eating up the market shares of product ‘A’ that is already established, but both coming from the same company. In such situations, both the products belong to the same product category. This can either have a positive impact or negative impact on the company’s bottom line, or could be accidental or deliberate, which is most commonly called as cannibalisation strategy. A company that has a product named ‘A’ which is we ll-established in the market, decides to market product ‘B’ which happens to be similar to the first one, therefore both belonging to the...

The term drip marketing is referred to a communication strategy that “drips” or sends a pre-written messages to the customers or prospects of a company over time. These sets of messages are often sent in the form of email marketing, although other types of media can be used. This automated strategy is different from other kinds of database marketing – firstly, the timing of the messages follow a pre-determined course and then secondly, the messages are dripped in a series which is applicable to a certain behaviour/status of the recipient. The type of media used for drip marketing can be  E mail : through email marketing and it is associated with low cost and thus, making it the most commonly used form of drip marketing. Direct mail : more costly as it is enables drip marketing techniques through standard postal mail. Social media : principles of drip marketing can be applied in many social media marketing tools so as to schedule an updation series. Drip ma...

Closed-loop marketing is referred to the process of marketing that depends on data & insights from closed-loop reporting. The term “closing the loop” is associated with the process of sales team, reporting to the marketing team about the status of the leads they received that helps the marketing team to evaluate their best and worst lead sources. To be an effective marketer, one should be able to link every lead or customer back to the marketing efforts that brought them here. Through this method marketers are able to prove their worth and understand how to reach their targeted audience more efficiently. The first step in closed-loop marketing begins with the visitor arriving on the website and a cookie being set on their referral source. When these visitors browses through the website, the cookie tracks the visitor’s each and every actions. The visitor then converts into a lead by filling and submitting the form used to capture leads. Finally, the prospective lead becomes a c...

Doing an Operations Management course probably won't appear as an on the evident decision to many, however, there are a few advantages of doing only that. Right off the bat, tasks the executives guarantees that an association can stay focused in a 21st-century condition. This implies the creation and conveyance of an association's merchandise or administrations are running as effectively as they can and settling zones that are esteemed wasteful. Furthermore, associations frequently find that they are looked with under-limit usage while working extra time, that they have on-time conveyance issues and that they have stock development. By utilizing somebody who has been prepared in tasks the executives, an association can spare itself from a circumstance that could result in its decay. Thirdly, an educational cost that covers tasks the board will assist you in addressing the issues referenced previously. Furthermore, it will likewise give you the devices to • measure ex...

An MBA student should have certain attributes, and here, we profile the main 7 characteristics of an extraordinary MBA student: 1. Commitment and Focus:  An MBA program isn't a cakewalk, and the best understudies are the ones who are completely dedicated to the program and to their very own vocation objectives. You ought to have a reasonable thought of why you need an MBA and what you need it to improve the situation your profession. 2. Communication Skills  Any compelling business pioneer must have extraordinary communication skills, and it positively helps if those relational abilities are sharpened before beginning b-school! Extraordinary composed communication skill. 3.  Creativity A portion of the present best organizations are the individuals who think "fresh" and create shrewd answers for basic issues. An MBA hopeful ought to be exceptionally imaginative and have the capacity to concoct creative and practical thoughts for their association. 4. De...

I learned plenty from some of the books listed below that I didn’t get to learn in my MBA! I hope you enjoy this list and find something useful to pick up next time you’re at the bookstore. 1. How To Win Friends & Influence People How To Win Friends & Influence People will teach you how to do it successfully. You might think charm and charisma are natural traits, but this book actually gives you a step-by-step guide on how to woo anyone. 2. The Corner Office The Corner Office was actually one of my MBA textbooks. It’s an easy read, but full of great perspectives and advice from prominent leaders. If you need something that’s ooey-gooey feel-good and chock-full of quotables, this is it. It’s reading you can pick up to take a break from the numbers and figures, without feeling like your shirking work. 3. Why Popcorn Costs So Much At The Movies This book introduced me to more technical economic concepts, like price elasticity. When those terms came up in my econom...

Market failure can be defined as the situation with the inefficient allocation of goods and serviced by the free market. Here are the reasons that lead to market failure. • Inadequate competition – It exists when the economy market is a monopoly where the market is controlled by one person or a small group of people. • Inadequate information – In the absence of adequate information, it is difficult to employ and distribute resource at an efficient level. • Resource immobility – When resources are restricted, it can lead to market failure as resources can be allocated at an inefficient level. • Externalities – It can be defined as an economy side effect that either benefit or harm a third party who is not directly involved in the activity. • Public goods – These are those goods that are collectively consumed by the whole society like roads, national defense, police, fire protection etc. These lead to market failure as no payment is made on public goods. • Imperfect com...

Fiscal policy is the government’s tax efforts, public expenditure and public borrowing with which the government promotes and exercises control over consumption, investment and saving habits. Here are the key objectives of fiscal policy. • The first and prime objective is to maximize the aggregate saving. This is achieved by encouraging people to reduce the current and future consumption. • Maximization of capital information is referred to as the second objective. The country tries to achieve an accelerated economic growth with this objective. • Third objective is to divert the available resources from the less productive to most productive purposes. This resource allocation also refers to assigning available resources of the economy to specific uses. • Fiscal policy helps protect the economy from inflation from preventing it from consuming the benefits of growth. • The policy also helps remove the sectoral imbalance in the economy during the growth process. • It pr...

The economic environment of a business includes various economic policies, economic system, strategies for economic growth and development, size of market, etc. Among these, the economic policies lay the framework with which an organization has to function. Here are the 4 economic policies that affect business environment. • Fiscal policy – It refers to the government’s tax efforts, public expenditure and public borrowing with which the government encourages consumption, investment and saving habits while also restricting them. • Monetary policy – It is the set of policies implemented by the central bank of a country to control the economic condition. It is the bank’s responsibility to maintain the price level and the money supply in the country. • Foreign trade policy – The policy determines the scope for trade between two countries and also analyses how it directly affects the business prospects of the business organizations. • Price policy – It refers to the controls e...

Though there are different types of Business plans available, most of them include the some standard sections. Some business plan may be a little lighter (like in a lean plan), and sometimes it goes for pages long (like in a standard plan). Below give are some of the standard sections any business plan will carry; • Executive Summary: This is where you talk about the company and its major objectives as such. Mention your leadership team, your branches and locations. Also mention about the prime objective of the business plan • Company Description: Here in this section you give a bit more details about your company. Instead of your team you talk about your clients and differentiators • Market Analysis: Is your industry even worthwhile? This section talks about the market. Also this section would give a comparison between yourself to your competitors • Organization and Management: Describe the organizational Hierarchy for your business. • Service or Product Line: This is ...

Merger model is one of the very relevant financial models in today’s scenario. Merger model in simple terms defines as a model which analyzes the impact or outcomes when a merger of two companies happens. An acquisition or merger happens when a company proposes to offer cash or shares of the company to acquire another company. In all the cases, both the companies merge to form one single company, subject to the approval of the shareholders of both the companies. Below are the steps of how to build a merger model. Making Acquisition Assumptions Making Projections Valuation of Each Business Business Combination and Pro Forma Adjustments Deal Accretion/ Dilution There are many examples available for a merger model. Some of the recent ones are Flipkart’s acquisition of ebay, Merger of Idea and Vodafone and Telenor merged with Airtel. Acquisitions and mergers are strategic moves by the companies for various reasons. One of the major reasons is, foreseeing scope fo...

A business and its environment is closely linked with each other and this continuous interaction between the two helps strengthen the organisation using its resources effectively. Also, a business environment is multifaceted, complex and dynamic in nature. Below listed points show why business environment is an important concept. • Helps determine opportunities and threats - The increased interaction between the business and its environment help identify the threats to the business. This in turn helps meet the challenges in the business world. • Direction for Growth – The business environment leads to opening up of new opportunities of growth in business organisations. It also enables businesses to help identify the areas for growth and opportunities for expansion. • Continuous Learning - Environmental analysis eases the task of dealing with the business challenges. The managers are encouraged to grow the knowledge and understand the skills to meet challenges in business. ...

MBA Aspirants who specialise in Finance will learn key business skills that can be applied across different sectors in a company which include leadership, governance, marketing, management and human resources. It also encourages the students to explore practical application of finance need of the business or organisation. Below listed are some of the key skills taught by an MBA in Finance degree. •     Determine value – Specialisations in finance teach students the value of a business, how to determine the worth of stocks and shares and how to maintain a capital budget. It also teaches important practical, strategic and analytical skills to help students determine the worth of accompany. •     Analyse financial markets – The degree offers students the ability to keep up with the updated knowledge on key financial markets. They will also learn about the risks associated with finance and learn about the financial standing of the organisation....

Many of us or at least people who are working in Marketing would have heard about these two abbreviations. What are exactly ATL and BTL Marketing? Let’s have some basic understanding on these. ATL stands for ‘Above the Line’, and ‘BTL is Below the Line’. Both these models are widely used in the industry. ATL is used where the brands need to reach to a mass audience. All conventional methods of advertising like Television, Radio, Newspaper, Print ads and even Ads over Internet fall in this category. Here the investment will be huge and the reach is also expected to be more. BTL is more focused towards a small crowd and it is more one to one. Some of the best examples for BTL marketing are handbills, pamphlets, stickers or brochures placed on an event and even hoardings falls in BTL category. This model will be more effective if you are deeply focused on a specific location or in a city. Both the marketing models are widely used by the brands depending upon the location, occasion,...

MBA in Corporate Social Responsibility offers candidates the opportunity to develop career by integrating social issues with business perspectives. It grooms one to differentiate between a typical welfare project and peoples benefit with the help of corporate participation through CSR. Below listed are some of the distinctive features of CSR • CSR is linked to Industrial Relations, Supply Chain Management, R&R, Brand Values, etc. This will help one with the knowledge and skills to combine business and society for the benefit of the people. • MBA in CSR allows one to grow in one’s own time, while also helping to realizing the power of his dreams. • It also demonstrates a commitment to ensuring that the social responsibilities of corporate practices and ethics are taught as a core part of management. • Even though different when compared to general MBA program it is emerging as a new trend in combining business and social responsibility for the benefit of the society. ...

For building a successful career in MBA, students should have certain skills that will prepare them for the challenges ahead. Here is a list of important project management skills an MBA student must know. ·         Detail orientation – Before working on a project, the student must know everything about it in detail to ensure successful completion. ·         Recognising problems – Recognising these problems quickly and coming up with suitable action is inevitable for a career in MBA. ·         Cost Control – Keeping an eye on the expense and managing finances for the successful completion of the project is needed. ·         Risk Management – Overcoming risks and learning to handle them with ease. ·         Task management – Allocating tasks according to priority and completing them acc...

Networking is considered critical for a career involving MBA, even if one is a student, an alumni or a professional. MBA networks bring in a myriad of benefits that helps one excel in his career, while also influencing his future prospects. Following are the benefits of having a strong network while pursuing an MBA. • Access to knowledge – Having people around who are expert in the field will help an aspiring MBA student gain deep insights of the profession and also get to know different view pints regarding various topics that are of high importance in the education and even career • Career opportunities – Networking is one among the primary factors that aid in job search. And in many organisations referrals are solely responsible for filling up the positions with suitable candidates. A wider network ensures a wider job pool. • Profile visibility – The industry and community will be keen to notice a profile that is visible in networks. This also improves one’s prospect...

MBA programs are designed to offer students a wide perspective into the world of business. Business law constitute a vital part of any business or entrepreneurship and an MBA student must have a solid understanding of business law to excel as a professional. Here is why it is important to learn business law while pursuing an MBA. •  An important part of business – Business is closely intertwined with the legal industry and it is important for business professionals to learn about the role of law in business. Legal regulations governing the business ventures have become increasingly complicated in the modern business scenario and entrepreneur collaborations with lawyers are vital for success. •  Law affects business in various ways – It is not only the legal issues in the financial or market sector that directly affect business. Legal challenges and regulations often affect all kinds of business all the time. Legal battles with employees and customers, issues regard...

Business communication is an integral part of management studies and it is vital that an aspiring businessperson should be well-versed in it. The relevance of business communication is such that it allows executives to excel in communicating rules, policies and procedures relating to the organisation to the employees or clientele. Below listed are the benefits if studying business communication. • Effective management – A constant flow of communication from the management to the team members is essential to build a strong and effective management. • Job security – Employees with strong business communication skills is regarded as valuable assets by the company. It is considered to have an upper-hand over the team members when an executive can effectively communicate. • Versatile career – Business communication also equips one to have a successful career in marketing, advertising and public relations as these require extensive daily communication within the co...

Operations management involves planning, organizing and supervising the activities related to production and manufacturing. It also encompasses the efficient management of materials, equipment and technology for the purpose of the company.  Terms associated with operations management A precise definition of operation management includes supply chain management and logistics which an aspiring operations manager should be well-versed with. He should also be aware of the global trends in supply chain management and the cost-effectiveness of logistics to meet the client demand effectively. Must-have skills for an operations manager Organizational ability is one of the key skill that an operation manager should have. It is vital for enhancing efficiency and promoting productivity in the role. Working in coordination with the whole team, ability to steer the processes seamlessly and proficiency in supply chain management are central for being successful in the role ...