Top MBA Colleges in Kochi, Kerala | Best MBA Colleges in Kochi, Kerala

An economic condition where investment capital is hard to secure is referred to as a credit crunch. Investors and banks become wary of lending funds to corporations and individuals which drives up the price of debt products for borrowers. It is often an extension of a recession and a credit crunch makes it almost impossible for companies to borrow as lenders are scared about instances like bankruptcies or defaults which could lead to high rates. It is also known as a credit squeeze or credit crisis and occurs independently of a sudden change in the rates of interest. Individuals and businesses that could earlier obtain loans to expand operations or to finance major purchases suddenly end up unable to acquire such funds. This effect can be felt throughout the entire economy because of a drop in homeownership rates and businesses being forced to cut back because of capital shortage. The credit crunch is often followed by a period where lenders are too lenient in offering c...

Permission marketing is a marketing approach to sell goods and services in which the intended audience i.e., the consumers receive promotional messages upon consent from them. First coined by Seth Godin in one of his books later became constantly used in Internet marketing tactics. Opt-in email is a good example of permission marketing where users sign up in advance to a website’s information about certain brand’s product/service. Permission marketing is considered to be an effective approach as the project is more receptive to a message, requested in advance. It is also more cost-efficient as the prospect or target audience is easily identified and targeted. With digital platforms like email and social network a direct access to consumers is possible removing many overhead costs. Subscription to SMS, newsletters, RSS feed, blogs or loyalty cards are opportunities for permission marketing. The process of permission marketing begins with the business offering something va...

Reactive Marketing strategy is referred to a marketing strategy that takes place due to unforeseen competition. The big wide world of social media is now the major place of reactive marketing. At certain times, companies go with this approach to ensure their survival in the market and gain profits. Social media is now the major place of reactive marketing as it helps in generating an incredible rate of engagement for brands. Here, brands place their product or service in places where consumers are already looking for it actively. Reactive marketing can be done through many channels. Search Engines like Google, Yahoo or Bing is one among the many channels that lets you display your brand’s offerings via results displayed on the search engine results page (SERP) by entering keywords your consumers are searching for. It can be done either through paid ads, local search or through organic search results. Directory websites, another channel for reactive marketing, lets you ...

Customer Acquisition Cost (CAC) is a metric used to measure the cost associated with converting a customer to buy a brand’s product or service. This includes research, marketing and advertising costs incurred on convincing the customer. A significant metric used to ascertain the value of a customer to the brand, it also considers the return on investment after acquiring those customers. CAC helps a company to fix the amount to be spent depending on the profitability of each customer i.e., to understand a customer’s worth to a company. Usually, a company’s cost of acquiring customers is said to increase as it matures and often decreases when the company reduces in size and geographical distribution of its offerings.   This metric is widely used by B2B software sales companies, startups, magazine brands, internet-based companies, etc. To calculate the cost of acquiring a customer, divide the entire cost of sales and marketing over a given period of time with the number o...

Marketing funnel is the set of procedures a visitor needs to go through before they finally reach the end-conversion point and MOFU forms one of the stages of the funnel. The other two stages are ToFu (Top of the Funnel) and BoFu (Bottom of the Funnel). Widest part of the funnel is - “top,” the middle part is— “middle” and narrowest part is - “bottom”. Marketing funnel is nothing but your audience, with the top indicating everybody who is aware about your brand and product and the bottom indicating the customers who are set to buy. Every stage of the funnel is pivotal, but a part of the procedure that is often neglected is the middle. Mostly brands focus on improving the top of the funnel and the bottom and neglect the space in between. Middle of the Funnel is called the ‘consideration’ phase and it’s the stage where in actually the funnel leads can be refined. At this stage, people would be already aware about the problem and they know that, you and other competitors of y...

Traders oriented promotional method target dealers, wholesalers and retailers and is carried on with the intention to assure best cooperation from the distribution channel members. Here are the methods aimed at motivating traders •     Point of purchase display – Targeted at dealers or traders, manufacturers provide display facilities to traders to display at their showrooms or shops. •     Trade fair – Intended for the traders, a trade fair includes a large number of manufacturers displaying their wares to take orders. •     Traders meeting – The Company arranges meeting of traders to discuss and sort out issues related to business. Participants can include traders or their salesmen. •     Sales contests – The Company also arranges sales contests for traders who achieve the quota of sales within the said time period to encourage them to put efforts for increasing the sales. •     Train...

As we all know a Business plan is a vital document used by many businesses. There are different types of Business plan available. Strategic Business Plan is one of the very important plans which helps the organizational growth and sustainability. The strategic business plan is more or less similar to an internal business plan. What makes strategic business plan differ from other plan is the nature of the plan. Strategic plans are more focused towards the long-term goals of an organization. For writing a Strategic Plan you need to do an extensive research about your target market and audience, study about your competitors, market trends and draft your plan well aligned with these external factors. Writing a Strategic Business Plan gives a lot of advantages. Strategic plans always come with milestones hence the results are always quantifiable. Since the plan requires a lot of research about industry and trends, this plan not only gives you guidance on your business goals but also...

Though there are different types of Business plans available, most of them include the some standard sections. Some business plan may be a little lighter (like in a lean plan), and sometimes it goes for pages long (like in a standard plan). Below give are some of the standard sections any business plan will carry; • Executive Summary: This is where you talk about the company and its major objectives as such. Mention your leadership team, your branches and locations. Also mention about the prime objective of the business plan • Company Description: Here in this section you give a bit more details about your company. Instead of your team you talk about your clients and differentiators • Market Analysis: Is your industry even worthwhile? This section talks about the market. Also this section would give a comparison between yourself to your competitors • Organization and Management: Describe the organizational Hierarchy for your business. • Service or Product Line: This is ...

A leveraged buyout model gives you an idea on what will happen when a private equity firm acquires a company, whether it’s a combination of equity (cash) and debt, and then sells it after a certain time period say, in 3-5 years. Normally Private Equity firm targets a return of 20 – 25% margin by doing this. Leveraged buyouts are somewhat related to normal M&A deals, but in an LBO model, there is a high probability that the buyer would sell the target in the future. How does LBO works? By a simple example let’s look at how a leverage Buyout Model Works?  An LBO can be simply co-related to the procedure of buying a house using a combination of down payment and balance through a mortgage loan. In both the house buying and LBO Model, you save certain money by putting down a small amount in cash and then borrowing the rest. Similarly in an LBO, the “down payment” can be called as Equity (cash) and the “mortgage loan” as Debt. The PE firm uses debt to boost its returns. Bel...

Business research methods involve gathering information about the industry, its competition and the opportunities available to stay on top. And, hence studying about business research is vital for gaining success as an entrepreneur. Below listed are the 5 major business research methods widely practiced to gather beneficial information. • Focus groups – These are primary and the qualitative research types. Focus group methods are highly controlled by the individuals involved in it. • Interviews – This is one of the customization type of information gathering which occurs in one-on-one or three-on-one groupings.  • Case studies – A primary and qualitative type of research, this is considered highly enlightening for the right companies as it will provide them a perspective on customer’s feelings and experiences. • Data collection – These are secondary and quantitative research types which ranges from library to published statistical data. • Website ana...

When you are working as an employee or starting your own business you need to acquire or develop some basic soft skills for a successful long run of business. These are the list of important skills that an individual must possess in an organisation. 1. Good communication skill There is a strong requirement of good communication skill in every area of management. You need to have the ability to run productive meeting, motivate your subordinates and to build relationship with higher authorities and also with customers. 2. Leadership abilities Leadership skills mean the ability to lead your fellow colleagues or subordinates to reach a particular goal without being authoritative. It is a skill that comes with experience. Online courses are available to improve leadership skills but learning with experience is more recommended. 3. Understanding of marketing At the end of day what matters most is the numbers, how you have increased the awareness of your compa...

Almost every entrepreneur has to go through the phase where they’ve got to figure out whether or not to pitch in with his ideas. Not necessarily all that one person can come up with has to be practical. Every idea can be a bad one, but some have the potential to turn it into good and profitable ideas. The financial, risk, profitability, sustainability factors all directly affect the decision making for an entrepreneur. But there are some significant signs that can tell you whether it’s worth investing time and money or not. 1. The right time: Everything thing in life has its own time and space to happen. It’s not an easy task. It involves sitting     through several hours and catching up on every opportunity to build and shape the idea. 2. You may finally be ready to take up the risk and face the consequences. You get a gut feeling that this has a long way to go     and it’s all worth the efforts to be put in. 3. And finally you’ll have a...

Known to be a popular course of choice among Indian students, management is a sphere everyone wants to excel in probably because of the great job opportunities one can land after pursuing such a course. We had often heard that life at engineering colleges is quite dull because what all students can do on campus is study but we were in for a surprise when we went down hunting information and found some really  beautiful engineering colleges campuses .  And here, we are doing the same exercise for  management colleges . They often say that – Beauty lies in the eye of the beholder, but one look at these campuses and their natural scenic locations and structure redefined the term beauty for us. 1. IIM Ahmedabad IIM Ahmedabad  one of the best management colleges in the country but it also has one of the most beautiful campuses in India. The IIM is spread over 67 acres of lush greenery in Vastrapur and was designed by Louis I Kahn. He conceived the design ...

With the increasing number of job opportunities and rise of corporate culture as well as encouragement to startups, entrepreneurship in India, more and more individuals are opting for management studies. And coming to India, there is no shortage of institutes and universities offering postgraduate management programs. In fact, Kerala have close to 100+ management institutes offering a wide range of post graduation courses like PGDM, IMBA, MHRM etc. all under the same academic bracket – MBA in Kerala . However, the students often find themselves are opting two such courses, namely PGDM and MBA . But among these candidates, most of them are unsure about the difference in titles as well as content, leads to confusion regarding which course is better for career and why.  So let’s take look on this guide to get an idea, difference between the PGDM and MBA courses in Kerala India   Decoding the Terminology Even named as two, both these courses essentially train you m...