Key Skills for a Career in Marketing

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In a simple definition, a marketer’s role is to explain about the company and its services and products to the public. A successful career in marketing is aimed at increasing the company’s income by promoting sales.

Here is a list of skills for a successful career in marketing.

• Communication – Professional communication is at the key of marketing as it involves communicating to the public the need for the buying the products by the brand. And hence marketing also involves designing written and verbal communication, multimedia campaigns and other forms of effective communication.

• Public speaking – Presenting the thoughts and ideas in front of the team or clients is also involved in marketing. One must also be equipped with preparing presentations to communicate to potential buyers,

• Analytical thinking – Research –based analysis is required in marketing to determine the audience preferences and to craft an effective strategy around it. Drawing logical conclusions based on the data acquired is also an important requirement.

• Creativity – There is a need for fresh and unique ideas to excite the audience and to appeal to the client. And hence marketers need to be extremely creative and think of out of the box ideas and come up with amusing concepts.

• Negotiation – One of the undervalued skills in marketing, negotiation is required in the marketing field whether it is to negotiate on budget and timeline with the clients or to coordinate with designers and vendors.



Rajagiri Business School Cochin, is one of the best b schools in Kerala offers various graduation courses like MBA, MHRM, IMBA, PGDM etc. So if you are planning to do your MBA or PG program in best business school Kerala, Rajagiri Business School in the right choice for you in the city.

Location: Kerala, India

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