Search Engine Marketing and its relevance in Digital World

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In today’s digital world Search Engine Marketing or SEM is a widely used terminology. 

What does SEM actually mean?

Search engine marketing is a mode of marketing using paid advertisements that appear on search engine results pages. Different advertisers bid on various keywords in Google and other search engines, so that when the target audience search for any specific services or products, advertiser get the opportunity for their ads to come first in the listings.

These ads are commonly known as pay-per-click ads, come in a variety of formats. Some are text-based ads, some are visuals such as product listing ads PLAs, also known as Shopping ads. Customers can see the important information at-a-glance, such as price and reviews.

One of the major advantage of Search Engine Marketing is, it offers advertisers an opportunity to put their ads in front of interested customers who are ready to buy at the precise moment. In fact no other medium can do this, which is why search engine marketing is impact full and an amazingly powerful way to grow your business.

Rajagiri Center for Business Studies Cochin, one of the top Management Institutions in the country offers you various post graduation courses like MBA, MHRM, PGDM etc.  Rated as one of the Best Business Schools in Kochi Kerala, Rajagiri promises you serene and improved learning facilities, well experienced faculties, best hostel facilities and top placements to leading industries across the world. So if your are looking for Top B-School in Kochi Kerala, then RCBS is the perfect fit for you. 

To Know More   https://rcbs.rajagiri.edu/

Location: Kerala, India

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