Which is best? - Digital Or Traditional marketing

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In today’s digital era one of the most confusing questions every Marketing head face are “which stream my marketing investment should go” “Which platform would give me maximum results? Is Digital Better than Traditional Marketing Methods?

Ideally, you should have a perfect blend of both Digital and Traditional marketing. It is also depends on which business you are in, who are your prospective audiences? If your business is more of B2C (Business to end Customer), it is wise to choose those mediums where you can maximise your reach to your target audience. In recent times Urban and Metros, Digital Marketing is one of the best medium given maximum results. One of the major advantage of Digital Marketing over Traditional Marketing is the Cost factor.

Targeting and segmentation is another advantage of Digital marketing when compared to Traditional marketing. For e.g. mediums like Facebook and Twitter offers in depth targeting. It allows you to specifically target States, Cities and even localities with specific age groups with certain interest feeds makes sure that your message is reaching to the right audience.

Real time engagements and feedbacks is possible in Digital Mediums, if you run a campaign in Digital Streams you will get to know the feedback and impacts in real time which allows for an immediate course corrections which can reduce the brand image. In case of Traditional Marketing it may take weeks and sometime even months to arrive at conclusions and by the time the damage to the brand would have already happened.

Having said the above, Country like India which has more than 6 lacs+ villages which contributes to nearly 65% of the population, Traditional Marketing are still a valuable marketing medium to reach to this audience. Radio ads, Television and Newspaper are still working better than digital mediums in many of these places. Especially when it comes to consumer goods, awareness creation works better through traditional marketing in certain places in India.
To conclude, it’s purely a business call to decide on which medium to choose. Do a careful evaluation on where your Target Audience are and what and which are the best ways to reach them. It’s still a long way for a complete transformation.

Rajagiri Center for Business Studies Kochi is one of the top B School in Kerala. Rajagiri have well experienced faculty and best business school kerala we guide and give pathways to success for the candidates, So if you are planning for an MBA program in Kerala, then Rajagiri is the best choice for you.

To know more and admissions, visit : http://rcbs.rajagiri.edu/


Location: Kerala, India

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