Benefits of Celebrity Endorsement in PR Campaigns

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It is hard to pick one advertisement on TV, magazine or social media that is not endorsed by a celebrity. These endorsements are highly regarded to increase the sale of a product or service and to increase the brand awareness.

Here is how celebrity endorsements are beneficial for brands.

• Builds credibility – As fans are attached to their favourite celebrity, they tend to trust the celebrity. They also believe that the product endorsed by their favourite celebrity is worth trusting and using and hence a credibility for the product and the brand is built. When a celebrity attaches themselves to a product, it reassures the fans and consumers of the product’s quality.

• Makes the brand stand out – When using a celebrity to represent the brand, it differentiates the brand from its competitors. This helps improve ad recall which makes the consumers remember the ad and the brand while also connecting it to their favourite celebrity.

• Opens up new markets - Choosing the right celebrity helps open up new and untapped markets for the brands. For example, when a brand wants to expand their market to sports enthusiasts, they will partner with a famous athlete or cricketer or footballer.

Are you looking for the best Business school in Kerala..? Rajagiri Centre for Business Studies offers best MBA studies and PGDM, MHRM courses in Kerala. Rcbs B schools in Kerala offer qualities business studies for business students.



For More Details: https://rcbs.rajagiri.edu/
Location: Kerala, India

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