Things to include in Business Plan
Though there are different types of Business plans available, most of them include the some standard sections. Some business plan may be a little lighter (like in a lean plan), and sometimes it goes for pages long (like in a standard plan).
Below give are some of the standard sections any business plan will carry;
• Executive Summary: This is where you talk about the company and its major objectives as such. Mention your leadership team, your branches and locations. Also mention about the prime objective of the business plan
• Company Description: Here in this section you give a bit more details about your company. Instead of your team you talk about your clients and differentiators
• Market Analysis: Is your industry even worthwhile? This section talks about the market. Also this section would give a comparison between yourself to your competitors
• Organization and Management: Describe the organizational Hierarchy for your business.
• Service or Product Line: This is the section you will describe what are you into? Services or Products? How you service or product will benefit your customers? How and where will the customer come for buying your product and services? These questions are addressed in this section.
• Marketing and Sales: Here you will explain how you are planning to market your product or services. A good marketing plan gives good output to business. Also, this section explains the sales potential and forecasts
• Financial Projects: This section is used to explain the financial projections of your business, Maybe in quarterly, monthly or yearly increments.
• Appendix: In this last section, you’ll include supporting documents like Product brochures, licenses, market references, reports and so on.
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