Share of Voice (SOV)

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In online advertising, Share of Voice measures the advertising activities done by your brand towards target consumers, relative to your competitors. The measurement is calculated based on frequency, reach, impressions, ad ratings, etc. on social media platforms, blogs, websites or any other places from where your target audience can hear from brands. SOV helps in reporting brand awareness, brand equity and target consumer engagement your brand owns versus your competitors.

SOV method values the quality of ads more than the quantity. In online advertising, SOV is calculated for organic and paid search and social media as well. Prior to calculations, identify the media you will be focusing on, competitors for your brand and the methodology for calculation. At times it is based on the total number of exposures versus your brand exposures or it is calculated based on total engagements versus engagements received for your brand, aka Share of Engagements (SOE).

For example, if a leading apparel brand publishes 30% of advertisements for jeans, it has a 30% of SOV within the jeans product group and a particular SOV within the fashion industry as a whole. But the latter value would be lower due to high competition level from other brands and apparel type within the industry.

To increase SOV of your brand, create content that increases engagement and brand awareness. The more they see and interact with your brand, the more likely they are to remember your brand and its content. For that, it is important for the brands to create a meaningful presence in social media platforms and provide opportunities for customers to actually engage with the brand rather than just advertising.

Rajagiri Center for Business Studies Kochi is one of the  top MBA colleges in Kerala India. Located at Kakkanad, this busines schools in Kerala offers a serene environment, best hostel facilities, top learning infrastructures, best internship programs and top placements. Rated as one of the best b schools in Kerala, Rajagiri has well-experienced faculty who guide and give pathways to success for the candidates, So if you are planning for an MBA program in Kerala, then Rajagiri is the best choice for you.

To Know More Rajagiri Business School Kochi Kerala


Location: Kerala, India

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