Buyer Persona

Buyer Persona is a semi-fictional representation of a brand’s ideal customer based on market research. Being a research-based profile it describes who your ideal customers are, their challenges and decision making patterns. This provides a complete structure and insight to determine where a company should focus their time on, guide product development and also allow alignment across the organization. As a result, the company will be successful in attracting more valuable visitors, leads and convert them into their customers.

A company should go deep into sources that provide insights into attitudes, concerns and criteria influencing the buying decision. With this data, companies align marketing decisions according to their buyer’s expectations. To collect such data, refer industry articles about the present consumers, conduct online surveys or personal interviews, analytics tools for websites, etc.

Buyer Personas guide a company in many ways. Building effective marketing strategies, guiding product development, build a good rapport with potential customers and serving the customers are a few of the benefits. Through this process, they build a bond of trust with their customers by providing tailored product/service as per their needs, breaking through your competition. Once your business is ready with buyer personas, implement them in your marketing efforts to provide solutions for your person’s problems.

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