Contextual Advertising

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Contextual Advertising is a form of advertising on a website relevant to its page contents. This form of online advertising displays ads on a website based on the theme, content and keywords of that website. Here, advertisements are selected and displayed by automated systems like Google AdSense based on the user identity and content displayed.

Contextual advertising is commonly used in ads displayed on blogs, websites and other online platforms like search engines. For example, a person running a movie review blog could have ads to buy movie tickets or a sign up from a movie streaming service. The ads to be displayed are selected by automated systems from the inventory of online registered advertisers.

Contextual advertising can be done for both text and videos through Google Adwords and YouTube Ads respectively. Start off by setting up campaign for your ads and choose the type of campaign – text or video ad. Prepare ad text or video file and then move on to targeting, demographics and placement feature to choose your audience group and type of websites to display your ad. Once the configuration part is done, your campaign is set to start.


The major impact of contextual advertising is the earnings of a website. The owners of a website generate revenue from ads displayed on their website when users click on the same.  As more advertisements are targeted to a website, more will be the revenue generated from the ads. 

Rajagiri Business School in Kerala offers you a choice of post graduation courses like MBA, MHRM, PGDM etc. Locates in the IT hub of Kerala at Kakkanad, this MBA College in Kerala promises you a serene environment, best in class learning infrastructures, best hostel facilities, and top placements. Rated as one of the Top B Schools in Kerala by Business World, this institution will definitely fulfill your dreams.  
Location: Kerala, India

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