Marketing Attribution

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Marketing Attribution is defined as the process of identifying a set of user actions known as events or touchpoints that contribute in some way to achieve the desired output. Each of these actions is later assigned a value. These events or touchpoints include any branded interaction caused from a TV commercial to a promotional email offer.

Marketing attribution is a strong tool for those individuals who can uncover various inner workings of their efforts and to use this knowledge in creating game-changing marketing strategies. By using this tool, marketers understand their customer and touchpoints with highest engagements to create effective marketing strategies. They also use it to understand the value of the customer and looks into the campaign to get insights on how to creatively solve the problems faced by the company and its customers.

The common types of marketing attribution models are First-Touch Attribution, Last-Touch Attribution and Multi-Touch Attribution. Firms use any of these models to focus on discovering the best and most effective methods to drive revenue through suitable marketing strategies. While choosing marketing attribution, ensure not to use any of the outdated models.

It lets marketing teams to optimize spend on campaigns and choose the most impactful one with higher conversion rate. Though balancing brand awareness and ROI is a difficult task for all marketers, marketing attribution gives you the required resources to create an impactful marketing campaign.

Rajagiri Centre for Business Studies the best MBA colleges in Kochi offers various graduation courses such as  MBA, MHRM, IMBA, PGDM etc RCBS, Rajagiri has been chosen as the top business school  Kochi in terms of quality learning and world-class infrastructure. Located at Kakkanad Kochi, this institution, business schools in Kerala, promising you a great career ahead.

To Know Know Rajagiri Business School Kochi Kerala



Location: Kerala, India

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