Multilingual Content Marketing

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Multilingual content marketing refers to the process of content marketing done in more than one language. It is considered to be a difficult task especially with the difference in cultural beliefs and expectations coming into play. As per the Common Sense Advisory study in the year 2012, it takes 12 languages to reach at least 80% of the total Internet users.

In multilingual content marketing, content is not only produced in English but also in different languages like French, German, Korean and so on to reach untapped customers in regions where these languages are native. This type of marketing does not have a content marketing strategy but follows the one used for content marketing itself with a cohesive message that resonated with your customers in any selected languages.
Before starting off with multilingual content marketing, first, conduct a thorough research to understand your market in accordance to the local preferences. Then, create content that goes along with your product and the cultural diversity. And the final step is to localize the content without opting for automatic translation. To simplify and make it easy to manage, certain management systems like Drupal and WordPress are recommended.

Multilingual approach of content marketing is still relatively new as people don’t go after it considering the amount of manpower, analysis, research and focus it requires. But it can be incredibly rewarding if it is done right. Among big brands like Coca-Cola and McDonald’s multilingual content marketing has got a fierce competition and more efforts are put in to improve their multilingual base.

Rajagiri Center for Business Studies the top business schools in Kochi offers various post-graduation courses such as MBA, IMBA, MHRM,  PGDM etc.  A  centre par excellence of learning, RCBS, business schools in Kerala is the right choice for you to do your higher education. Joint at Rajagiri business school, top b schools in Kochi the right choice for your dream career.

To Know More   https://rcbs.rajagiri.edu/



Location: Kerala, India

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