Multilingual Content Marketing
Multilingual content
marketing refers to the process of content marketing done in more than one
language. It is considered to be a difficult task especially with the
difference in cultural beliefs and expectations coming into play. As per the
Common Sense Advisory study in the year 2012, it takes 12 languages to reach at
least 80% of the total Internet users.
In multilingual content
marketing, content is not only produced in English but also in different
languages like French, German, Korean and so on to reach untapped customers in
regions where these languages are native. This type of marketing does not have
a content marketing strategy but follows the one used for content marketing
itself with a cohesive message that resonated with your customers in any
selected languages.
Before starting off
with multilingual content marketing, first, conduct a thorough research to
understand your market in accordance to the local preferences. Then, create
content that goes along with your product and the cultural diversity. And the
final step is to localize the content without opting for automatic translation.
To simplify and make it easy to manage, certain management systems like Drupal
and WordPress are recommended.
Multilingual approach
of content marketing is still relatively new as people don’t go after it
considering the amount of manpower, analysis, research and focus it requires.
But it can be incredibly rewarding if it is done right. Among big brands like
Coca-Cola and McDonald’s multilingual content marketing has got a fierce
competition and more efforts are put in to improve their multilingual base.
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