Online Reputation Management

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Online reputation determines how others perceive when they search for your business online. In simpler terms, it’s your image on the internet, what people talk about you and what people perceive.

Online reputation management or ORM is about improving or restoring your name or your brand’s good standing online. This is majorly done by countering, weakening or eliminating the negative materials found in the internet and enhancing the positive reviews and stuff about the brand so as to improve the customer’s trust in you when they search for you online. It’s infact not only about managing negative business reviews and content in search engines but also encouraging happy customers to provide positive feedbacks as well.

ORM is very important for your business since –

Prospective customers who are looking to buy your product may change their purchase decisions when they see bad reviews, negative blog posts or comments. Infact according to BrightLocal - “85% of the consumers trust online reviews just like personal recommendations.”

Various methods and strategies are used in ORM right from SEO to Online PR to Content marketing. A simple example would be pushing the harmful content and reviews further down in the SERPs like Google search by pushing up your own more desirable positive material above it so that people would read more of your positive content and stuffs online and not your negative ones. This infact is one of ORM’s major philosophies - using positive material to counteract, balance or "push" the negative materials. Other ORM campaigns involve multichannel strategies, including social media and email projects. Social media has become a major ORM entity because of its huge following base and many users participate and interact here more actively which may help create significant changes in a company’s online reputation.

Rajagiri Business Schools Kochi Kerala is one of the leading Management institution, top b schools in Kochi offering you a choice of post-graduation courses such as MBA, MHRM, PGDM, International MBA etc. Planning to do MBA in Kerala, then RCBS, best MBA colleges in Kochi is the right choice for you.

To Know More   https://rcbs.rajagiri.edu/



Location: Kerala, India

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