Permission Marketing

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Permission marketing is a marketing approach to sell goods and services in which the intended audience i.e., the consumers receive promotional messages upon consent from them. First coined by Seth Godin in one of his books later became constantly used in Internet marketing tactics. Opt-in email is a good example of permission marketing where users sign up in advance to a website’s information about certain brand’s product/service.

Permission marketing is considered to be an effective approach as the project is more receptive to a message, requested in advance. It is also more cost-efficient as the prospect or target audience is easily identified and targeted. With digital platforms like email and social network a direct access to consumers is possible removing many overhead costs.

Subscription to SMS, newsletters, RSS feed, blogs or loyalty cards are opportunities for permission marketing. The process of permission marketing begins with the business offering something valuable that attracts a consumer. It could be any useful information, entertainment or a useful application/service. For example, a website that offers a word of the week to its subscribers.

Once the user has become your customer the communication continues and the marketer aims at increasing the permission from them to get more data regarding their interests, provide new offers or new category, etc. This type of communication ensures building a relationship with its subscribers and chances for conversions in the future is made high.

So if you are planning for an MBA program in Kerala, enroll for a 2-year full-time post-graduation learning course in RCBS, best b schools in Kochi Kerala. RCBS, Rajagiri Centre for Business Studies, the top business schools in Kerala, offers you world-class learning infrastructures. Rated as the top business schools in Kochi, Rajagiri business school promising you a brighter future.

To Know More   https://rcbs.rajagiri.edu/


Location: Kerala, India

Comments

  1. Digital Orra12 June 2023 at 02:48

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