Reactive Marketing

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Reactive Marketing strategy is referred to a marketing strategy that takes place due to unforeseen competition. The big wide world of social media is now the major place of reactive marketing. At certain times, companies go with this approach to ensure their survival in the market and gain profits.

Social media is now the major place of reactive marketing as it helps in generating an incredible rate of engagement for brands. Here, brands place their product or service in places where consumers are already looking for it actively.

Reactive marketing can be done through many channels. Search Engines like Google, Yahoo or Bing is one among the many channels that lets you display your brand’s offerings via results displayed on the search engine results page (SERP) by entering keywords your consumers are searching for. It can be done either through paid ads, local search or through organic search results. Directory websites, another channel for reactive marketing, lets you publish about your product/service in dedicated directory websites like TripAdvisor and IndiaMart.

For example, social media erupted when the wrong contestant was announced as the winner during the 2015 Miss Universe Contest. Burger King hopped into this conversation saying their iconic crown was one that could be kept and worn by everyone with their tweet going like “At BK everyone gets to keep their crown.” The willingness to react in real-time while staying in limit with their brand voice helped them gain tremendous engagement.

To stay on top of reactive marketing strategy, keep a pulse on social media trends and stay aware of potential marketing opportunities. Keep your message easy to understand and entertaining to boost engagement.

Rajagiri Business Schools Kochi Kerala is one of the best Management Instituions in India  offering a choice of post graduation courses like MBA, MHRM, PGDM, IMBA etc. Located in Kochi, this institution is rated as the best B schools in Kerala India. Are you planning to do  MBA program in Kerala, then RCBS, best Bschools in Kochi is the perfect choice for you.

To Know More    https://rcbs.rajagiri.edu/




Location: Kerala, India

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