Reverse Marketing

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Reverse marketing, as the term suggests, refers to a marketing concept wherein the customer seeks the firm for its product/service on their own and not vice-versa. It is usually done by traditional advertising methods like television ads, print ads in magazines and through online platforms. Here, companies provide valuable information to its consumers without asking them to purchase anything.
Reverse marketing is used by firms to improve their brand image rather than just spreading awareness about their offerings. This approach is also used in B2B markets and supply chain management.

One of the most famous ad campaigns is that of Dove Campaign for Real Beauty launched in 2004. Rather than advertising the key points of the products the campaign focused on the natural beauty of women to sell their product. As a result, their sales skyrocketed above $1 Billion and caused the brand to recreate their brand around this strategy.

To start off with reverse marketing, the first step is to conduct an honest assessment of the company’s current image, the type of customers they want to attract and their value. It is vital so as to craft the marketing materials in accordance to its target audience. Once data is collected about their target market understand what they value and communicate to them about your product/service to close sales.

A company which is new to the market is advised to stay away from reverse marketing. As per reports, established brands are successful with this approach due to their popularity of products and services.

RCBS, Rajagiri Business Schools Kochi Kerala is one of the top-rated management institutions in the country offers you various post graduation course like MBA, MHRM, PGDM, IMBA etc. Located at Kakkanad, this best business schools in Kerala offers you unmatched infrastructure facilities, learning programs, better hostel facilities and top placements. Rated as one of the best B Schools in Kochi, Kerala Rajagiri promises you a better career and future.

To Know More   https://rcbs.rajagiri.edu/






Location: Kerala, India

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