Search Engine Results Page (SERP)

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Search Engine Results Page (SERP) is a list of results displayed on search engines like Google, Bing, Yahoo, etc. in response to a specific query or phrase. The results include a listing of linked web page titles, its URL, a brief description of the contents in that page and at times, points of interest within that website.

The term SERP is often used by Search Engine Optimization (SEO) specialists and Search Engine Marketing (SEM) practitioners. It contains two types of content – paid and organic results. Organic results are those pages that are displayed on the pages of SERP as a result of its algorithm. SEO specialists aim at optimizing web content to bring their webpage in the top positions of SERP because it is regarded to be the most useful content pages and as it goes down, it becomes less relevant. Whereas, paid results are ads from brands that are displayed when keywords provided by advertiser matches with the user’s query. Such ads are configured either through search engine supported platform like Google Adwords or through third-party sites.

Queries, words or phrases that are searched for are of three types – informational, navigational and transactional. And based on the type of query passed by the user, SERP displays web pages that are relevant to the query. Most users will look at the first three pages of the result and move on and in such cases, people conduct off-site and on-site optimization to make their site and page appear at/near the top ranks of SERP.

Rajagiri Centre for Business Studies, top business schools in Kochi, is located at Kakkanad, near one of the major IT hubs in Kerala. The best MBA colleges in Kochi offering you world-class serene environment and top placement assistance to its students. Planning to do post-graduation course in Kerala, then RCBS, business school Kochi is the right choice for you.


To know more and admissions, visit: Rajagiri Business  Schools in Kochi Kerala


Location: Kerala, India

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