Churn Rate

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Customer churn rate is the percentage of the subscribers or customers who have canceled or has not renewed their subscriptions during a certain period of time. It is an important metric for businesses whose customers pay on a recurring basis like that of SaaS or other subscription-based businesses.

If your customer does not stick around your business long enough for you to regain your average acquisition cost of customers i.e., CAC, regardless of your monthly revenue, then the firm is in trouble.

Customer churn rate can be reduced by starting the customers off on the right foot by giving them a welcome email, dedicated 1:1 and online customer onboarding or by creating educational content on blogs, social media, etc. This educates the customers and gives a feeling of optimal value for your product or service. Then, ask the customers for feedbacks at key moments to re-engage with them. Build a good rapport and faith with customers through proactive communication. And finally, analyze when churn happens to improve customer service.

Churn rates are very useful in the telecommunications industry like cable or satellite television providers, internet providers, telephone service providers, etc.

Rajagiri Center for Business Studies, Cochin best business schools in Kerala offers you various post graduation learning programs such as MBA, MHRM, IMBA, and PGDM. Located at Kakkanad, this top business schools in Kochi offers you the best learning infrastructures, best hostel facilities, and top placements.  Rated as the best MBA colleges in Kochi, Rajagiri promises you a brighter career.

To know more and admissions, visit: https://rcbs.rajagiri.edu/




Location: Kerala, India

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