Drip Marketing

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The term drip marketing is referred to a communication strategy that “drips” or sends a pre-written messages to the customers or prospects of a company over time. These sets of messages are often sent in the form of email marketing, although other types of media can be used. This automated strategy is different from other kinds of database marketing – firstly, the timing of the messages follow a pre-determined course and then secondly, the messages are dripped in a series which is applicable to a certain behaviour/status of the recipient.
The type of media used for drip marketing can be
  •  Email : through email marketing and it is associated with low cost and thus, making it the most commonly used form of drip marketing.

  • Direct mail : more costly as it is enables drip marketing techniques through standard postal mail.

  • Social media : principles of drip marketing can be applied in many social media marketing tools so as to schedule an updation series.

Drip marketing is popularly applied as a tool for sales, particularly in long sales-cycle. In situations where persistent follow-up is very much necessary at a point of time to close a sale, drip marketing methods offer a solution to be able to remain on top of the mind and to prompt action without jeopardizing the relationship.

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