Omnichannel Marketing

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Omnichannel marketing is referred to the process of integrating an organization’s channels, processes and strategies to gain the ability to engage with its consumers at any time, from any place and from any device. It has become key to the success of marketing as customers engage with the organization in different ways like in a physical store, via websites, mobile apps, virtual catalogs and social media. They also interact with businesses through smartphones, tablets, computers and laptops. The challenge for businesses is to make all these interactions seamless, effective and consistent for all its customers.

Consumers expect more personalised communication when interacting with businesses through various channels and devices and those who do not keep up that level lose their ground to its competitors.

One of the biggest challenges faced by organizations taking up omnichannel marketing is to break free from traditional marketing campaigns. This strategy requires an entire organization to shift from its company’s culture.

An omnichannel approach must be a customer-centric marketing approach. The best strategy should be the one where customers engage with companies in a variety of ways through different platforms while ensuring consistent experiences for them every time.

As per recent reports, a company with an effective and strong omnichannelstrategy had 89% customer retention rate whereas 33% of companies with a weak omnichannel strategies had lower engagement rate.

About RCBS : RCBS is popular as one of the best MBA colleges in Kochi, Kerala located where you can choose your long term career. Rajagiri Centre for Business Studies Kochi offers post graduation courses MBA, IMBA, MHRM, PGDM etc. Grab your Admission at RCBS one of the best business schools (b Schools) in Kerala.


Comments

  1. Roy Cracia14 February 2021 at 22:11

    Nice post!
    This blog is worth reading. It has valuable and unique content on the latest omnichannel marketing. It is a new way to reach new as well as existing customers. With omnichannel marketing, you can provide a seamless experience to your customers. Know more about Omnichannel Marketing and avail the best omnichannel marketing and digital marketing service with Symbicore

    ReplyDelete

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