Quality Score

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Quality Score is referred to the Google rating for the quality and relevance of both the keywords and the PPC ads done for a business, product or service. Quality score is used to determine the Cost Per Click rate (CPC) which is then multiplied by the maximum bid to determine its ad rank in the ad auction process.

It depends on multiple factors like click-through rate (CTR), the relevance of each keyword in the ad group; quality and relevance of landing page; relevance of ad text; and historical AdWords account performance.

When more and more people clicks on your ad then it’s a strong indication to Google that the ads drafted are relevant and very much useful for the users. Accordingly, Google rewards you with higher ad rankings and lower cost.

By optimizing the quality score of your ad, you are setting up a higher Return on Investment (ROI) as lower cost per conversion is directly linked to better ROI rates.

To increase your quality score, do a keyword research and organization to split the keywords into right groups and campaigns; refine ad text; optimize the landing page and then add negative keywords to avoid your ad from getting displayed during unnecessary searches.

Rajagiri Center for Business Studies Kerala, top b schools in Kerala India offers a choice of various post-graduation courses. Rated as the best MBA colleges in Kerala, RCBS, Rajagiri Business School offers quality education at its best to its students. Looking for the right institution to do your post-graduation, then RCBS top business schools in Kochi is the right choice for you.

To Know More  https://rcbs.rajagiri.edu/
  

Location: Kerala, India

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