Smarketing

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Smarketing is referred to the process of integrating sales with marketing processes of a company. Its objective is focused on the sales and marketing functions to have a common integrated approach or targets. This process can lead to an annual growth in revenue of up to 20%, as per a study conducted in 2010.

The objective of smarketing is to promote a product or service offered by a company to its potential buyers and also integrates this process with the activities of the sales department.

Sales and marketing departments of a firm should be able to meet frequently to agree on a common terminology and should use data throughout the entire process in sales and marketing to identify good prospects and to follow up on how well they are being followed up.
Smarketing works to its best levels when a business follows closed-loop reporting by tracking its success with particular prospective customers from the marketing stage through direct sales efforts.

It is believed that the term Smarketing began around the year 2000 as a result of improvement in web browsing capabilities.

The goal of smarketing is to have measurable goals that are achieved with mutual accountability. For example, a marketing team might have mutually agreed to hit leads service level agreement and it’s the duty of the sales team to follow up with a certain amount of those leads.

RCBS, Rajagiri Centre for Business Studies the top-listed business schools in Kerala is reputed Management Institution in the country offering various post-graduation courses such as MBA, IMBA, PGDM. The best business schools in Kerala is known for quality education and world-class learning facilities. Rajagiri Business School, top b schools in Kochi is the right choice for you if you are looking for the right college to pursue your higher education.

To Know More  https://rcbs.rajagiri.edu/
  

Location: Kerala, India

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