Account-Based Marketing

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Account-based marketing or in short ABM, known as key account marketing also, is referred to a strategic approach to market business based on account awareness. Here, the organization considers and communicates as markets of one to its individual prospect or customer accounts. It is typically employed in sales organizations belonging to the enterprise level.

ABM helps companies to increase their account relevance; engage in deals earlier and higher; align the marketing activities with the strategies of the sales team; get the best value out of marketing; inspire customers with compelling content and to identify specific contact areas at specific markets belonging to a specific market.

ABM brings together industry, product/service or channels like direct, social or PR to focus on individual accounts. As the market becomes more commoditized, customers can only see little or no difference between the suppliers and its competitors regarding price as the only obvious differentiating factor.

There are various frameworks for ABM campaigns but the general approach includes creating a strategic framework, planning workshop, research, then creating a plan and executing it and finally conducting a review.

Rajagiri Centre for Business Studies, the top business schools in Kochi offers you various post graduation courses like MBA, MHRM, PGDM etc. Located at Kakkanad, Kerala, Rajagiri Business School Kochi Kerala offers you a serene environment, quality education, improved learning infrastructures, expert faculties and top placement assistance to its students.  Rated as the best b schools in Kerala RCBS  offers you the best learning and co-curricular opportunities to explore your interest and industry trends.

To Know More  https://rcbs.rajagiri.edu/



Location: Kerala, India

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