Benefits of Advertising

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Advertising can be considered as an economic institution. It performs the important economic function for the advertiser along with affecting economic decisions of the audience and being an integral part of entire national and international economic system.

The following are the benefits of advertising.

• Information – Information is critical for the consumer to learn about various products, services and organizations. The lack of informed decision can have undesirable consequences and can result in consumer buying an inferior product.

• Brand image building – Advertising plays a crucial role in building the brand image. It helps the consumers develop mental images of the brands that appeal to different market segments. These favourable images help build brand loyalty.

• Innovation – Advertising encourages innovations and development of new products while reducing risk. It helps generate sufficient product demand to offset the cost of innovation while also being the most economical way to reach a larger number of audience.

Rajagiri Business School in Kerala offers you a choice of post graduation courses like MBA, MHRM, PGDM etc. Locates in the IT hub of Kerala at Kakkanad, this MBA College in Kerala promises you a serene environment, best in class learning infrastructures, best hostel facilities and top placements. Rated as one of the Top B Schools in Kerala by Business World, this institution will definitely fulfill your dreams.  

To know more and admissions, visit : https://rcbs.rajagiri.edu/



Location: Kerala, India

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