Sales Qualified Lead (SQL)

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A Sales Qualified Lead is a prospect that has been thoroughly researched and evaluated by the company’s marketing department, which is ready for the next stage in the sales process. These prospects have displayed an interest in the company’s product/service and have fulfilled any of the lead qualification criteria determined by the company to decide if the buyer is a right fit or not. SQL tag is given to those prospects that reach out to your brand by organic means, ready to be converted into their full-fledged customer.

Marketing Qualified Leads (MQL) are often identified by the marketing department and passed on to the sales team if these prospects show intent to buy, thereby becoming Sales Qualified Leads. The sales team continues interacting with them to explore their interests and capability of purchasing the company’s offerings.

SQL is valued by through lead scoring process to determine SQL conversion rates. Many companies use lead scoring to assign values to each prospect’s actions. Lead scoring is the process that determines the worthiness of each lead by assigning certain values, agreed mutually by sales and marketing team, based on their interaction history, generally referring it to as “hot”, “warm” or “cold”.

Offering bonus, discounts, etc. provide that extra bit of push for closing the deal. Providing clear communication and a consistent experience for the prospect from the marketing team prevents any hindrance to the sale. The next step to close the deal is to identify the path chosen by a prospect to reach the brand, understand the problems of the prospect and focus on the solutions and continue the conversation till you attain a smooth transition from a qualified lead to being a customer.

Rajagiri Business Schools Kerala is one of the reputed management institutions in the country offering a choice of post-graduation courses such as MBA, MHRM, PGDM etc. Located at Kakkanad, RCBS has been rated as one of the top MBA Colleges in Kochi Kerala by various channels and business world. With best infrastructure facilities, serene environment, well-experienced faculties and top placements assistance,  RCBS is regarded as the top B schools in Kerala India.

To Know More    https://rcbs.rajagiri.edu/

Location: Kerala, India

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