The Relevance of Studying Business Research Methods

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Business research methods involve gathering information about the industry, its competition and the opportunities available to stay on top. And, hence studying about business research is vital for gaining success as an entrepreneur.

Below listed are the 5 major business research methods widely practiced to gather beneficial information.

• Focus groups – These are primary and the qualitative research types. Focus group methods are highly controlled by the individuals involved in it.

• Interviews – This is one of the customization type of information gathering which occurs in one-on-one or three-on-one groupings. 

• Case studies – A primary and qualitative type of research, this is considered highly enlightening for the right companies as it will provide them a perspective on customer’s feelings and experiences.

• Data collection – These are secondary and quantitative research types which ranges from library to published statistical data.

• Website analysis – An effective contemporary research toll which provides data on existing as well as prospective customers.

Rajagiri Center for Business Studies Kerala, one of the top Management Institutions in the country offering a choice of various MBA courses. RCBS is one of the best  B Schools in  Kerala by Business World and other leading channels this institution offers you a serene environment, improved hostel and learning facilities, experienced faculty and top placements. So if you are planning to do MBA in Kerala then Rajagiri Business School in Kerala  is the perfect choice for you.

Location: Kerala, India

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