Guerrilla Marketing

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Guerrilla marketing is an advertising strategy which pushes on effective low-cost unconventional marketing tactics that yield maximum results. The term was first conceived by Jay Conrad Levinson in his book Guerrilla Marketing inspired from guerrilla warfare. Guerrilla marketing is all about taking your customer by surprise and creating a social buzz. This advertising gimmick relies heavily on unconventional modes of marketing, high energy and imagination. The key focus is that buyers feel special, privileged, positively surprised or thrilled on the interaction with the brand.

Often, the conventional mode of advertisements through television, radio, hoardings doesn’t serve the actual purpose of holding the attention of the audience. This is where guerrilla marketing wins with the unconventional ways.
Guerrilla marketing is often ideal for small businesses that need to reach a large audience without spending much. It’s used by big companies in sync with their on-going mass media campaigns. Brand recall, referrals, and positive feedback are few goals achieved from this unconventional strategy.

Benefits of Guerrilla Marketing -

1. Cost Effective
2. Associates the brand with Innovation and authenticity
3. Unexpected and memorable which stays long in the mind of customers
4. Generates more ROI

Coca-Cola’s ‘Happiness Machine’ is the most famous example of Guerrilla marketing. In January 2010, the brand created the “Happiness Machine” video which featured a Coca-Cola vending machine that dispensed a lot more than just a cold beverage. Film was shot at St. John’s University in Queens, New York, using 5 strategically placed hidden cameras with the reactions of the students completely unscripted.

Results were incredible: Video went viral and amassed over 4.5 million views on YouTube. It was then, Coca-Cola decided to continue the ‘Happiness’ theme by releasing many other videos with the same concept.

Rajagiri Business School in Kerala offers you a choice of post graduation courses like MBA, MHRM, PGDM etc. Locates in the IT hub of Kerala at Kakkanad, this MBA College in Kerala promises you a serene environment, best in class learning infrastructures, best hostel facilities and top placements. Rated as one of the Top B Schools in Kerala by Business World, this institution will definitely fulfill your dreams.  

To know more and admissions, visit : https://rcbs.rajagiri.edu/




Location: Kerala, India

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