More Attention You Garner, Always The Better In Marketing!

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Ambush marketing is a marketing strategy where a company literally ambushes its competitor’s marketing gimmicks to steal the spotlight by gaining a strong upper hand in terms of the exposure. Though it has many methods, it all comes with one common feature: It aligns a brand with an event or property without having paid for the right to be a sponsor.

Gone are the days of 4Ps of marketing, companies and corporate all around the world are now using smart and cheeky ambush marketing tactics to get noticed. Here are two of the famous examples of Ambush Marketing: 

Samsung vs. Apple
In October of 2011, Apple was all set to launch its latest iteration of its flagship mobile device, the iPhone 4S. Launch of the phone was projected to be one of the most anticipated events of the year. Samsung then decided to crash Apple’s big party by having a pop-up store just few feet away from Apple’s storefront in Sydney, Australia.
While eager Apple fans waited patiently to get their hands on the new iPhone, Samsung proceeded to sell its Galaxy SII device for a tempting offer - just $2 AUS compared to Apple’s $850 iPhone.

Though plenty of people managed to resist Samsung’s tempting offer, but still many chose to Samsun over iPhone 4S.

BMW vs Audi
In 2009, World’s largest Car manufacturers BMW and Audi were at war on bill boards. It began soon after BMW hosted a rally in Wisconsin, an event that was publicized through a campaign - “A BMW rally with two nearby service centers. What’s next, paramedics at a chess tournament?”
Audi soon saw an opportunity to capitalize upon BMW’s campaign. In response to BMW’s ads, Audi purchased a billboard in Santa Monica advertising its new A4 sedan and mocking BMW’s slogan with impressions: ‘Chess? No thanks, I’d rather be driving’!

Audi then doubled it with one more billboard going with the same chess theme that stated: ‘Your move, BMW’.

BMW didn’t take this attack lying down. Finally, they responded back setting up another enormous billboard close to that of Audi with a picture of its M3 model with the words “Checkmate”.

RCBS, Rajagiri Centre for Business Studies, one of top business schools in Kochi Kerala offers you a choice of various MBA courses. Rated as one of the best MBA colleges in Kerala, RCBS offers you experienced faculty and better placement assistance to you.

To Know More https://rcbs.rajagiri.edu/

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