More Attention You Garner, Always The Better In Marketing!

-



Ambush marketing is a marketing strategy where a company literally ambushes its competitor’s marketing gimmicks to steal the spotlight by gaining a strong upper hand in terms of the exposure. Though it has many methods, it all comes with one common feature: It aligns a brand with an event or property without having paid for the right to be a sponsor.

Gone are the days of 4Ps of marketing, companies and corporate all around the world are now using smart and cheeky ambush marketing tactics to get noticed. Here are two of the famous examples of Ambush Marketing: 

Samsung vs. Apple
In October of 2011, Apple was all set to launch its latest iteration of its flagship mobile device, the iPhone 4S. Launch of the phone was projected to be one of the most anticipated events of the year. Samsung then decided to crash Apple’s big party by having a pop-up store just few feet away from Apple’s storefront in Sydney, Australia.
While eager Apple fans waited patiently to get their hands on the new iPhone, Samsung proceeded to sell its Galaxy SII device for a tempting offer - just $2 AUS compared to Apple’s $850 iPhone.

Though plenty of people managed to resist Samsung’s tempting offer, but still many chose to Samsun over iPhone 4S.

BMW vs Audi
In 2009, World’s largest Car manufacturers BMW and Audi were at war on bill boards. It began soon after BMW hosted a rally in Wisconsin, an event that was publicized through a campaign - “A BMW rally with two nearby service centers. What’s next, paramedics at a chess tournament?”
Audi soon saw an opportunity to capitalize upon BMW’s campaign. In response to BMW’s ads, Audi purchased a billboard in Santa Monica advertising its new A4 sedan and mocking BMW’s slogan with impressions: ‘Chess? No thanks, I’d rather be driving’!

Audi then doubled it with one more billboard going with the same chess theme that stated: ‘Your move, BMW’.

BMW didn’t take this attack lying down. Finally, they responded back setting up another enormous billboard close to that of Audi with a picture of its M3 model with the words “Checkmate”.

RCBS, Rajagiri Centre for Business Studies, one of top business schools in Kochi Kerala offers you a choice of various MBA courses. Rated as one of the best MBA colleges in Kerala, RCBS offers you experienced faculty and better placement assistance to you.

To Know More https://rcbs.rajagiri.edu/

Comments

Post a Comment

Popular posts from this blog

UNDERSTANDING THE DIFFERENCE PGDM VS MBA IN KERALA

-
Image
With the increasing number of job opportunities and rise of corporate culture as well as encouragement to startups, entrepreneurship in India, more and more individuals are opting for management studies. And coming to India, there is no shortage of institutes and universities offering postgraduate management programs. In fact, Kerala have close to 100+ management institutes offering a wide range of post graduation courses like PGDM, IMBA, MHRM etc. all under the same academic bracket – MBA in Kerala . However, the students often find themselves are opting two such courses, namely PGDM and MBA . But among these candidates, most of them are unsure about the difference in titles as well as content, leads to confusion regarding which course is better for career and why.  So let’s take look on this guide to get an idea, difference between the PGDM and MBA courses in Kerala India   Decoding the Terminology Even named as two, both these courses essentially train you m...
Read more

THE MOST IMPORTANT LESSONS FOR AN MBA GRADUATE

-
Image
Every MBA graduate realizes how much they have been able to change in the two years of course time. The most important thing that one can acquire are the abilities to adapt, interpret and learn. Furthermore one valued the skill of learning the simple recipe for learning. Here are the top most important lesson one can get: 1.    Increased level of confidence in decision making at critical points with even less information. 2.    To take the risk as a challenge 3.    Being able to execute the plans in a better manner 4.    Learning from mistakes and growing from every lesson learnt 5.    To be effective as a leader and a supporter 6.    Never to underestimate the power of networking at official or personal level 7.    Making use of every single opportunity and never taking things for granted Rajagiri Center for Business Studies Kerala  is o...
Read more

Credit Crunch

-
Image
An economic condition where investment capital is hard to secure is referred to as a credit crunch. Investors and banks become wary of lending funds to corporations and individuals which drives up the price of debt products for borrowers. It is often an extension of a recession and a credit crunch makes it almost impossible for companies to borrow as lenders are scared about instances like bankruptcies or defaults which could lead to high rates. It is also known as a credit squeeze or credit crisis and occurs independently of a sudden change in the rates of interest. Individuals and businesses that could earlier obtain loans to expand operations or to finance major purchases suddenly end up unable to acquire such funds. This effect can be felt throughout the entire economy because of a drop in homeownership rates and businesses being forced to cut back because of capital shortage. The credit crunch is often followed by a period where lenders are too lenient in offering c...
Read more