Retail Promotion Methods Targeting Traders

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Traders oriented promotional method target dealers, wholesalers and retailers and is carried on with the intention to assure best cooperation from the distribution channel members.

Here are the methods aimed at motivating traders

•    Point of purchase display – Targeted at dealers or traders, manufacturers provide display facilities to traders to display at their showrooms or shops.

•    Trade fair – Intended for the traders, a trade fair includes a large number of manufacturers displaying their wares to take orders.

•    Traders meeting – The Company arranges meeting of traders to discuss and sort out issues related to business. Participants can include traders or their salesmen.

•    Sales contests – The Company also arranges sales contests for traders who achieve the quota of sales within the said time period to encourage them to put efforts for increasing the sales.

•    Training of staff – This involves providing training to the technical staff for servicing and repairing durable goods like car, TV, computers, refrigerators, washing machines, etc.

RCBS, the top Business Schools in Kerala offers programs such as MBA, MHRM, PGDM and International MBA. Looking for the best b schools in Kerala, RCBS is the right choice for you.

To Know More  https://rcbs.rajagiri.edu/




Location: Kerala, India

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