Characteristics Of Business Communication



Business communication is a spiralling process of communication between the sender and receiver which often does not start at the same level of ability, understanding, behaviour, etc. External factors like noise, time and culture also have an impact on communication in the world of business.

The following are the characteristics of business communication

    Goal-oriented – It has a definite and practical purpose which is crucial in initiating the process. This purpose is practical as it changes according to time and needs.

    Pervasive and inevitable – Business communication is vital socially, psychologically, formally and informally within or without the organization.

    Dynamic – The methods, means any type of communication requires changes according to the changing situations in business.

    Continuous – In business communication when a predetermined objective is achieved, the communication moves further to another objective.

    Time-bound – Business communication in an organization varies with time as every objective, assignment or project has to be achieved in a specific time period.

    Based on internal and external organizational activities – Routine work carried out through internal and external activities like training, meeting, instruction, relationship with other organizations, government, consumers, etc. are underlying factors for business communication.

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