Factors Governing The Growth Of Business Services In Industrial Marketing
The growth of the
internet has influenced a range of electronic commerce services such as
customer training, delivering technical support and management development
programmes.
Listed below are the
factors governing the growth of business services in industrial marketing.
• Innovations – Innovations in the field of
science and technology which includes advancement in computer security systems,
computer-enabled services and environmental control systems for office and
factory buildings, etc. have an increasing demand in the area of business
services.
• Outsourcing – In areas like management
information functions, HR, payrolls, warehousing etc. where the company does
not have the expertise, the ongoing trend is for outsourcing these activities.
• E-business – Services like supply chain
management, customer service and support are carried out through internet apart
from other usual ITES and thus, the internet is creating new business
opportunities.
• The growth of the manufacturing sector –
With the growth of the manufacturing sector, services like information processing,
advertising, etc. are also witnessing an increasing trend.
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