Factors Governing The Growth Of Business Services In Industrial Marketing




The growth of the internet has influenced a range of electronic commerce services such as customer training, delivering technical support and management development programmes.

Listed below are the factors governing the growth of business services in industrial marketing.

    Innovations – Innovations in the field of science and technology which includes advancement in computer security systems, computer-enabled services and environmental control systems for office and factory buildings, etc. have an increasing demand in the area of business services.

    Outsourcing – In areas like management information functions, HR, payrolls, warehousing etc. where the company does not have the expertise, the ongoing trend is for outsourcing these activities.

    E-business – Services like supply chain management, customer service and support are carried out through internet apart from other usual ITES and thus, the internet is creating new business opportunities.

    The growth of the manufacturing sector – With the growth of the manufacturing sector, services like information processing, advertising, etc. are also witnessing an increasing trend.

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