Factors Governing the Growth of Business Services in Industrial Marketing

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The growth of the internet has influenced a range of electronic commerce services such as customer training, delivering technical support and management development programmes.

Listed below are the factors governing the growth of business services in industrial marketing.

• Innovations – Innovations in the field of science and technology which includes advancement in computer security systems, computer-enabled services, and environmental control systems for office and factory buildings, etc. have an increasing demand in the area of business services.

• Outsourcing – In areas like management information functions, HR, payrolls, warehousing etc. where the company does not have the expertise, the ongoing trend is for outsourcing these activities.

• E-business – Services like supply chain management, customer service, and support are carried out through internet apart from other usual ITES and thus, the internet is creating new business opportunities.

• The growth of the manufacturing sector – With the growth of the manufacturing sector, services like information processing, advertising, etc. are also witnessing an increasing trend.

Rajagiri Business School in Kerala offers you a choice of post graduation courses like MBA, MHRM, PGDM etc. Locates in the IT hub of Kerala at Kakkanad, this MBA College in Kerala promises you a serene environment, best in class learning infrastructures, best hostel facilities, and top placements. Rated as one of the Top B Schools in Kerala by Business World, this institution will definitely fulfill your dreams.  

To know more and admissions, visit: https://rcbs.rajagiri.edu/


Location: Kerala, India

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