Bottom-of-Funnel (BOFU)

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Bottom of the funnel strategies aims at providing prospects with a definite offer and explicit reasons to buy. These prospects have conducted their research and learnt about your brand but now need a taste of the final product.

Bottom of the Funnel is the result of a response to the activities conducted in top and middle of the funnel stages. It refers to the purchase stage where prospects are provided with offers and reasons to buy the product/service. The prospect has done research and is ready to be the company’s new customer. Therefore, sales representatives should contact the “lead” directly highlighting the product to build trust between the prospect and product.

The content used in the bottom of the funnel should prove the value of the purchase to the prospect. But a different level of engagement is required to convince them about their decision to purchase by initiating a sense of urgency and immediate need for the product. Activities like free trials, live demo, free assessments, coupons or discounts, etc. can be worked out to provide a taste of the product/service that the prospect is interested in.

Once the prospect is convinced about the product’s value, the salesperson closes the lead. There is also an opportunity for them to turn the customers to advocate about the product via positive testimonials, social media posts, reviews and ratings. Therefore, through the bottom of the funnel activities not only can you convert prospects into customers but also improve and build on inbound marketing process of the company.

Rajagiri Center for Business Studies, RCBS Kochi is one of the leading  MBA colleges in Kerala India. Located at Kakkanad, this business schools in Kerala offers a serene environment, best hostel facilities, top learning infrastructures, best internship programs and top placements. Rated as one of the top b schools in Kerala, RCBS has well-experienced faculty who guide and give pathways to success for the candidates, So if you are planning for an MBA program in Kerala, then Rajagiri is the best choice for you.

To Know More Rajagiri Business Schools Kochi Kerala




Location: Kerala, India

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