Low Hanging Fruit

The term “Low-Hanging Fruit” is often used in business settings referring to tasks that can be accomplished easily in a particular situation. In sales, it means an easily achievable target like an easy to sell product/service, targeting a prospective client who is very likely to buy the product or a problem that is easy to solve. As time management experts suggest, businessmen should avoid preoccupying on low-hanging fruits and focus on most important priorities to yield the best results.

For example, Customers who regularly re-order a product requires less attention than the others. Therefore the sales representative need not arrange for occasional reminders considering their solid interest for the product. Low-hanging fruits are easily handled in the normal course of business by its employees.

Businessmen or sales professionals who focus on low-hanging fruits are likely to accomplish their targets faster because they are less in number. They can move on to solve the difficult tasks to ensure long run of the company. The type of low-hanging fruit for each company differs based on the type of business you are involved in.

Existing customers are often the easiest to attract due to their familiarity towards the product /service offered by the company. The better their experiences are with the company, the easier it is to retain them. Focusing on such low-hanging fruits is a temporary strategy to make them stay. Once you have pulled them into your business the next strategy is to make them loyal customers by providing them helpful services to ensure repeated business.

The advantage of focusing on low-hanging fruits is rapid growth in sales. Maintaining a proper balance between long term important goals and low-hanging fruits is much required for the proper functioning of any business. Astute sales managers ensure that their representatives strive well to achieve the same – retain customers and bring in hard-to-reach fruit with new customers.

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