MOFU (Middle of the Funnel)

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Marketing funnel is the set of procedures a visitor needs to go through before they finally reach the end-conversion point and MOFU forms one of the stages of the funnel. The other two stages are ToFu (Top of the Funnel) and BoFu (Bottom of the Funnel). Widest part of the funnel is - “top,” the middle part is— “middle” and narrowest part is - “bottom”. Marketing funnel is nothing but your audience, with the top indicating everybody who is aware about your brand and product and the bottom indicating the customers who are set to buy. Every stage of the funnel is pivotal, but a part of the procedure that is often neglected is the middle. Mostly brands focus on improving the top of the funnel and the bottom and neglect the space in between.

Middle of the Funnel is called the ‘consideration’ phase and it’s the stage where in actually the funnel leads can be refined. At this stage, people would be already aware about the problem and they know that, you and other competitors of yours are one of the solutions. But its recommended that not to push strongly on these customers since the leads in this stage aren’t quite ready. So, it’s better on building trust by nurturing them until they are ready to move it to the next stage that is - BOFU.

Various Mid of the Funnel (MOFU) channels and strategies include - 

•    Email marketing
•    Social Media
•    Videos
•    Consultations
•     Fresh Contents
•     Webinars
•     Podcasts
•     Case Studies
•     Whitepaper
•      Newsletters  
•      Marketing automation

RCBS,  business schools in Kerala offers you a choice of post graduation courses like MBA, MHRM, PGDM etc. Locates in the IT hub of Kerala at Kakkanad, this MBA College in Kerala promises you a serene environment, best in class learning infrastructures, best hostel facilities, and top placements. Rated as one of the best b schools in Kerala by Business World, this institution will definitely fulfill your career dreams. 

To know more and admissions, visit: https://rcbs.rajagiri.edu/


       
Location: Kerala, India

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