Top of the Funnel

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Top of the funnel marketing is used to refer to activities and campaigns that focus on lead generation and targeting consumers in the top portion of the marketing funnel. These activities include content marketing through social media, blog posts, paid advertising, free trials, etc. The main objective of the top of the funnel marketing activity is for lead generation and thereby converting those leads into their customers.
Every marketer filters prospective customers or clients from their pool of database. The prospects who are interested in the product/ service they sell through are filtered through top, middle and bottom of the marketing and sales funnel.  People interested in the brand or product sticks on whereas the others leave the funnel, making the group smaller.

The upper part of the funnel focuses on spreading awareness, educate prospects and create a brand image for the product. The key elements of top of the funnel content should be catchy, easy to understand and buyer-focused. If the content explicitly promotes your business, your efforts to convince your target audience will become worthless.

Top of the funnel approach lets you be creative and think out-of-the-box by designing a personalized or interactive content. For example, infographics, blog posts and videos, FAQ pages focuses on fulfilling your prospect’s need or problem. Provide your prospects with a unique experience that helps them differentiate your brand with your competitors.

In this digital era don’t forget to focus on offline activities for converting your top of the funnel leads like the connections you build during trade shows and events. Understanding your customer’s buying behavior and coming up with the right strategies can help you at the top of the funnel to achieve brand awareness and boost sales.

RCBS one of the top Management Institutions in the country, leading MBA colleges in Kochi Kerala, offering a choice of various MBA courses. It is rated as one of the best B Schools in  Kerala by Business World and other leading channels. RCBS offers you a serene environment, improved hostel and learning facilities, experienced faculty and top placements. So if you wish to do MBA in Kerala then RCBS, Business Schools in Kerala  is the perfect choice for you.

To Know More Rajagiri Center for Business Studies Kerala



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