Affiliate Marketing
Affiliate marketing is an advertising model where an online
retailer pays a commission amount to an external website for generating traffic
or sales from its referrals. It is one of the most popular ways by which a
party partners with a business to make money by referring visitors or users to
a business’s page/product/service.
The parties involved in affiliate marketing are the merchant
or the creator/seller/brand that creates the product. These merchants need not
be actively involved in this process but should have a product to sell. The
second party is the affiliate or publisher who promotes one or more affiliate
products to attract potential customers to buy merchant’s products. For
example, a person submitting a review blog on the merchant’s product can paste
a unique link for that particular affiliate product. When a user clicks on that
link to purchase the product, the affiliate receives a fixed commission on that
sale. The final party is the consumer or the user who runs the whole process.
Affiliate marketing can be done through various platforms
like social network, digital billboards or via content marketing on blogs. And
the process is supported by networks like ClickBank, Commission Junction,
Amazon Associates, etc.
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