Crowdsourcing
Crowdsourcing is a
practice of approaching a body of people to obtain needed knowledge, goods or
service. It is a combination of two words – crowds and outsourcing, coined in
the year 2006 by Jeff Howe in his article “The Rise of Crowdsourcing”.
Crowdsourcing involves
obtaining information, word or opinion from a group of people who submit data
through online platforms like social media and smartphone apps. These people
involve in Crowdsourcing works as paid freelancers or on a voluntary basis. For
example, an app involved in reporting traffic updates to its users encourages
drivers and the public to report any cases of accidents and roadway incidents.
The advantages of this
practice is its cost savings feature, speed and the ability to work with people
of all skill sets which may not be possible with the in-house team. If a
particular task takes about one week to complete by an employee, it can be
broken down by the business and completed in a much faster time period.
With the technological
developments, a business is able to reach crowds at a large scale and speed.
Certain technologies like Amazon Mechanical Turk or Mturk connects businesses
with people, enabling crowdsourcing.
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