Crowdsourcing




Crowdsourcing is a practice of approaching a body of people to obtain needed knowledge, goods or service. It is a combination of two words – crowds and outsourcing, coined in the year 2006 by Jeff Howe in his article “The Rise of Crowdsourcing”.

Crowdsourcing involves obtaining information, word or opinion from a group of people who submit data through online platforms like social media and smartphone apps. These people involve in Crowdsourcing works as paid freelancers or on a voluntary basis. For example, an app involved in reporting traffic updates to its users encourages drivers and the public to report any cases of accidents and roadway incidents.

The advantages of this practice is its cost savings feature, speed and the ability to work with people of all skill sets which may not be possible with the in-house team. If a particular task takes about one week to complete by an employee, it can be broken down by the business and completed in a much faster time period.

With the technological developments, a business is able to reach crowds at a large scale and speed. Certain technologies like Amazon Mechanical Turk or Mturk connects businesses with people, enabling crowdsourcing.

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