Marketing Qualified Lead (MQL)

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Marketing Qualified Lead (MQL) is a lead which is considered more likely to become a customer because of their interest they have expressed for the brand. These leads are identified based on their engagement with the business’ content in the website like voluntarily submitting an enquiry or contact form, opting for a program, adding any e-commerce products to shopping cart, downloading or repeatedly visiting your website.
Each type of interaction from the user is assigned a lead score. The lead score is a metric that is intended to help salespersons and marketers to determine where exactly the visitor is in the buying cycle. If he is in the early stages then it it’s the duty of marketers to nurture this lead and convert it into sales.

MQL is different from Sales Qualified Lead (SQL). SQL often indicates a user’s sudden interest for a brand or its products and the salespeople acts on these SQLs within 24 hours of discovery of such leads. Whereas, MQL is more of a lead’s/user’s general interest that may require more awareness and follow-up to be done before converting into sales.

In a sales funnel, MQL is at the widest part of the funnel. It is nurtured through promotional emails, social media marketing, etc. which eventually converts them into SQL. Examples of MQL are downloading a trial version of a software, filling and submitting online forms, providing an email address for subscribing to a newsletter, clicking on an ad to find the brand’s website, etc.

Rajagiri MBA College Kochi Kerala is one of the leading Management Institutions in the country offering various post-graduation courses such as  MBA, MHRM and PGDMetc.  Located at Kakkanad, this Business School in Kerala offers you the best serene environment, improved hostel facilities, better learning infrastructures and top placement assistance. Are you planning to pursue an MBA program in Kerala, then RCBS, best b schools in Kerala, is the right choice for you.

For more information and admissions, visit: https://rcbs.rajagiri.edu/




Location: Kerala, India

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