Ambient Advertising

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Ambient Advertising is a technique of placing ads on unusual objects or unconventional places where one would not expect to see an advertisement. It evolved as a concept as it has a lasting impact on the minds of consumers which makes it more effective.

Ambient advertising is about creativity and how effectively the advertiser can communicate the message to its consumers through those ads. It can be done along with traditional means of advertising or as a standalone form of communication about the brand’s offerings.

Ambient advertising aims at surprising its customers with ad placements. For example, an ad behind a car is not unusual but using its wiper as a part of the advertisement will look different and throws an element of surprise in the minds of consumers. The key to a successful ambient media campaign is to choose the best media format currently available and then combine it with an effective message.

It can be found on infrastructure, public spaces, vehicles, tools & equipment, furniture, and other daily necessity items. In many cases, these ads are 3D objects resembling installation art.

Though ambient ads are very helpful in catching the attention of consumers, those ads on bridges, tunnels, and other transportation facilities are perceived as a distraction.

Rajagiri Centre for Business Studies top business schools in Kochi offers you various graduation courses like MBA, MHRM, IMBA, PGDM etc. Driven by a single-minded focus on imparting value based management education to its students RCBS, the best MBA colleges in Kochi rated A++ in best B schools survey by Business India. The leading business schools in Kerala, is the right college choice for you to pursue your higher education.

To Know More Rajagiri Business School Cochin



Location: Kerala, India

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