Attack Marketing

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Attack marketing or guerrilla marketing or ambush marketing is a type of marketing that incorporates a set of creative and strategic techniques which are used to build and raise public awareness that surrounds a person, place, b schools in keralaevent or a product. It utilizes the strength of social interactions to execute non-traditional marketing campaigns so as to drive sales, increase brand awareness and to create a long term buzz for a specific business.

This marketing strategy is used by various marketing, advertising, public relations, and promotional event marketing agencies to promote products and services of popular brands and events all around the world. It can be altered to fit the marketing programs for all budgets be it small or large.

For example, Coca-Cola’s “Happiness” campaign is one of the best examples of a successful attack-style marketing campaign. Filmed and released on YouTube along with a tag “where will happiness strike next?” this campaign had over 11 million combined views. Their success relied majorly on their strategies – ambush and surprise the consumers at various locations which created a huge amount of social buzz, achieved through unconventional methods.

Attack marketing can be done using different strategies to create impressive interactions between the firm and consumer like setting brand ambassadors, promotional models or other staff to interact with consumers and then by using non-traditional marketing techniques like street marketing, social media, mobile media, airport marketing, publicity stunts, wearable media, guerrilla projections, etc.

Rajagiri Business School the top business schools in Kerala offers you a choice of post graduation courses like MBA, MHRM, PGDM etc. Locates in the IT hub of Kerala at Kakkanad, this top MBA colleges in Kerala promises you a serene environment, best in class learning infrastructures, best hostel facilities, and top placements. Listed among the top b schools in Kerala, RCBS will definitely fulfill your career dreams. 

To know more and admissions, visit: https://rcbs.rajagiri.edu/


Location: Kerala, India

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