Attack Marketing
Attack marketing or
guerrilla marketing or ambush marketing is a type of marketing that
incorporates a set of creative and strategic techniques which are used to build
and raise public awareness that surrounds a person, place, b schools in keralaevent or a product.
It utilizes the strength of social interactions to execute non-traditional
marketing campaigns so as to drive sales, increase brand awareness and to
create a long term buzz for a specific business.
This marketing strategy
is used by various marketing, advertising, public relations, and promotional
event marketing agencies to promote products and services of popular brands and
events all around the world. It can be altered to fit the marketing programs
for all budgets be it small or large.
For example,
Coca-Cola’s “Happiness” campaign is one of the best examples of a successful
attack-style marketing campaign. Filmed and released on YouTube along with a
tag “where will happiness strike next?” this campaign had over 11 million
combined views. Their success relied majorly on their strategies – ambush and
surprise the consumers at various locations which created a huge amount of
social buzz, achieved through unconventional methods.
Attack marketing can be
done using different strategies to create impressive interactions between the
firm and consumer like setting brand ambassadors, promotional models or other
staff to interact with consumers and then by using non-traditional marketing
techniques like street marketing, social media, mobile media, airport
marketing, publicity stunts, wearable media, guerrilla projections, etc.
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